STORMS & ROWDON FINANCIAL SERVICES, INC.

RIASEC RegisteredEst. 2025
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$343K
Accounts
411
Employees
4
Advisory reps
3

Firm details

Headquarters
ORMOND BEACH, Florida
CRD number
334690
Registered since
March 12, 2025
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI59.38%
  • Individuals36.14%
  • Charitable Organizations3.75%
  • Pension & Profit Sharing Plans0.54%
  • Corporations / Businesses0.18%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Storms & Rowdon Financial Services, Inc. is an independent, privately owned registered investment adviser that acts as a capital allocator for individual, family and smaller institutional clients. The firm combines financial planning and discretionary portfolio management with a practice of selecting outside managers when needed, so its model blends in-house portfolio construction with third‑party manager access. Fee arrangements are flexible — percentage of AUM, hourly and fixed fees — which supports a mix of ongoing advisory relationships and project-based engagements. Investment preference is firmly skewed to publicly traded equities. The firm reports a clear equity orientation in its managed assets and runs separate managed accounts alongside pooled or mutual fund allocations. Storms & Rowdon also allocates to external alternative managers, principally hedge funds, as part of its broader tool kit. They list pension consulting and selection of other advisers among their advisory activities, indicating they will act as an intermediary between clients and specialized managers when necessary.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, Investment Grade Corp Bonds 13%, Cash & Cash Equivalents 9%, Public Funds/Mutual Funds 4%, Derivatives 1%73%
  • Exchange Traded Equities73%
  • Investment Grade Corp Bonds13%
  • Cash & Cash Equivalents9%
  • Public Funds/Mutual Funds4%
  • Derivatives1%

Contacts

3 of 3
  • Robert Hallock

    Financial AssistantCRD 8173164

  • KEITH STORMS

    Financial AdvisorCRD 1482504

  • WADE ROWDON

    President, Financial AdvisorCRD 3215621

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ORMOND BEACH, FL

VOLUSIA

Location

ORMOND BEACH, FL

Headquartered in ORMOND BEACH, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
VOLUSIA
Address
1230 N US Highway 1
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth