Sterling Investment Counsel, LLC
Firm details
- Headquarters
- Buffalo, New York
- CRD number
- 282624
- Registered since
- April 6, 2016
- Website
- www.sterinv.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI78.78%
- Individuals15.68%
- Pension & Profit Sharing Plans3.52%
- Corporations / Businesses1.47%
- Charitable Organizations0.55%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Sterling Investment Counsel, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC since 2016. The firm serves both individual/family and institutional clients, charging fees based on assets under management and focusing on financial planning and portfolio management for individuals and small businesses. FINTRX flags an industry affiliation with a law firm. Sterling Investment Counsel was listed among the Financial Times’ Top 300 RIA Firms in 2020. The firm is not positioned as a capital allocator, does not identify as an active ESG investor, and is not listed as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds71%
- Exchange Traded Equities16%
- Cash & Cash Equivalents9%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
1 of 1Mark Larussa
Chief Operating OfficerCRD 5209589
Contacts
3 of 5
Phillip Vance
Financial AdvisorCRD 2363797

Chelsea Blasch
Financial AdvisorCRD 6021182

John Langer
Retired PartnerCRD 3221100
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 97Active vs passive
$300M in ETFs
63%
$190M
32%
$110M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P 500 GROWTH ETF (IVW) | BlackRock | Passive | Large Growth | $39.6M | 287,866 | 13.19% |
Location
Buffalo, NY
Erie
Location
Buffalo, NY
Headquartered in Buffalo, NY, anchoring the Buffalo-Cheektowaga-Olean, NY metro in the Northeast.
- Metro area
- Buffalo-Cheektowaga-Olean, NY
- Region
- Northeast
- County
- Erie
- Address
- 360 Delaware Ave
- Time zone
- ET (UTC-5)
- Office locations
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