Sterling Investment Counsel, LLC

RIASEC Registered

Total AUM

$1B

Discretionary

$1B

99% of AUM

Avg account

$459K

Accounts

2,253

Employees

Advisory reps

Firm details

Headquarters: Buffalo, New York
CRD number: 282624
Registered since: April 6, 2016
Website: www.sterinv.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM
Client types: HNWI78.78%
Individuals15.68%
Pension & Profit Sharing Plans3.52%
Corporations / Businesses1.47%
Charitable Organizations0.55%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sterling Investment Counsel, LLC is an independent registered investment adviser that focuses on fee-based portfolio management and financial planning for individuals, families and some institutional clients. The firm is registered with the SEC (registration year 2016) and operates as a limited liability company. Its client mix centers on high-net-worth individuals and small business clients; compensation is primarily a percentage-of-AUM advisory fee. Sterling notes an affiliation with a law firm and was recognized by the Financial Times as one of the Top 300 RIA Firms in 2020. Advisory work is oriented toward discretionary portfolio management and financial planning for individuals and small businesses. The firm does not identify itself as an active ESG investor, and it does not position itself as a capital allocator or pension consultant.