STERLING INVESTMENT COUNSEL, LLC

RIASEC RegisteredEst. 2016
Total AUM
$1B
Discretionary
$1B
99% of AUM
Avg account
$459K
Accounts
2,253
Employees
9
Advisory reps
6

Firm details

Headquarters
BUFFALO, New York
CRD number
282624
Registered since
April 6, 2016
Website
www.sterinv.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • HNWI78.78%
  • Individuals15.68%
  • Pension & Profit Sharing Plans3.52%
  • Corporations / Businesses1.47%
  • Charitable Organizations0.55%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sterling Investment Counsel, LLC is an independent registered investment adviser founded in 2016 that serves individuals, families and institutional clients. The firm provides portfolio management and financial planning and charges fees based on a percentage of assets under management. It does not present itself as a capital allocator or related adviser and is not designated as a multi-state or ESG-focused investment manager in the available records. Sterling emphasizes discretionary portfolio management for individual and small-business clients alongside planning services. The firm has an industry connection to a law firm and was recognized in 2020 as one of Financial Times’ Top 300 RIA firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Exchange Traded Equities 16%, Cash & Cash Equivalents 9%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%71%
  • Public Funds/Mutual Funds71%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents9%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

1 of 1

  • MARK LARUSSA

    Chief Operating OfficerCRD 5209589

Contacts

3 of 5

  • PHILLIP VANCE

    Financial AdvisorCRD 2363797

  • CHELSEA BLASCH

    Financial AdvisorCRD 6021182

  • JOHN LANGER

    Retired PartnerCRD 3221100

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 95

Active vs passive

$247M in ETFs

Passive

65%

$161M

Active

34%

$86.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P 500 GROWTH ETF (IVW)BlackRockPassiveLarge Growth$32M283,17212.99%
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Location

Primary office

BUFFALO, NY

ERIE

Location

BUFFALO, NY

Headquartered in BUFFALO, NY, anchoring the Buffalo-Cheektowaga-Olean, NY metro in the Northeast.

Metro area
Buffalo-Cheektowaga-Olean, NY
Region
Northeast
County
ERIE
Address
360 Delaware Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth