SOUTHWEST MICHIGAN WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- KALAMAZOO, Michigan
- CRD number
- 289253
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals85.8%
- HNWI14.2%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Southwest Michigan Wealth Management, LLC is an independent registered investment adviser organized as an LLC that serves individual and family clients. The firm runs a fairly concentrated, equity-first approach: nearly all client assets sit in exchange-traded equities, and the practice emphasizes liquid, easily traded instruments for portfolio implementation. Advisory services include comprehensive financial planning, discretionary portfolio management for individuals and small businesses, selection of third‑party advisers, and client education through seminars and workshops. The firm also operates as an insurance broker, which it integrates into planning and retirement income work. As a capital allocator, the firm supplements its equity exposure with third‑party alternative managers and insurance products. It does not position itself as an ESG-focused manager and is not structured to serve institutional pension clients. Fee arrangements are a mix of percentage of AUM and hourly charges, allowing flexibility for ongoing investment management or episodic planning engagements.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities97%
- Cash & Cash Equivalents3%
Contacts
2 of 2CHARLES HENRICH
PresidentCRD 6025347
Justin Henrich
Financial AdvisorCRD 7172954
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
KALAMAZOO, MI
KALAMAZOO
Location
KALAMAZOO, MI
Headquartered in KALAMAZOO, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.
- Metro area
- Kalamazoo-Battle Creek-Portage, MI
- Region
- Midwest
- County
- KALAMAZOO
- Address
- 4341 S Westnedge Ave
- Time zone
- ET (UTC-5)
- Office locations
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