SOUND PLANNING AND INVESTMENTS, LLC

RIASEC Registered
Total AUM
$99M
Discretionary
$0
0% of AUM
Avg account
$1.7M
Accounts
59
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
111892
Custodians
CHARLES SCHWAB & CO., INC., SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI85.96%
  • Individuals14.04%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sound Planning And Investments, LLC is an independent, individual-owned RIA operating as an LLC that serves individual and family clients. Its stated advisory activities focus on financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. Compensation is by a percentage of assets under management and by hourly fees. The firm is identified as a capital allocator, and its model emphasizes working with external managers rather than running large in‑house active strategies. The firm does not identify as an ESG-focused advisor and is not described as a multi-state or newly formed adviser. Its advisory mandate appears to be non-discretionary (see Assets & Accounts), and it provides both planning and manager‑selection services that suggest a consultative relationship with clients rather than full discretionary portfolio control.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 18%, US Government Bonds 2%, Cash & Cash Equivalents 2%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities18%
  • US Government Bonds2%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • FRANK FLORES

    Investment Adviser RepresentativeCRD 1180556

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth