COVE FINANCIAL PLANNING, LLC
Firm details
- Headquarters
- ,
- CRD number
- 301217
- Website
- www.coveplanning.com
- Custodians
- CHARLES SCHWAB & CO., INC., BETTERMENT
- Fee structure
- Percentage of AUM
- Client types
- HNWI84.41%
- Individuals15.59%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Cove Financial Planning, LLC is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm charges fees as a percentage of assets under management and runs advisory relationships that are predominantly discretionary. Investment activity is concentrated in pooled public funds and mutual funds rather than direct, in-house security selection or active ESG mandates. The ADV indicates the firm uses third‑party managers when outside expertise is needed, and it appears to act as a selector and allocator to external funds rather than as a direct capital allocator. Portfolio construction centers on mutual fund sleeves and model allocations delivered across client accounts. That approach supports diversified exposure without heavy reliance on in‑house trading of individual equities; instead the firm leverages external fund managers and custodial platforms to implement strategy and manage risk. The firm does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds93%
- Exchange Traded Equities6%
- Cash & Cash Equivalents1%
Contacts
1 of 1BENJAMIN SMITH
Founder & Financial PlannerCRD 6206436
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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