Sonoma Allocations
Firm details
- Headquarters
- Santa Rosa, California
- CRD number
- 335435
- Registered since
- April 24, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI54.35%
- Individuals42.39%
- Charitable Organizations1.79%
- State / Municipal Government1.18%
- Corporations / Businesses0.29%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Sonoma Allocations is an independent registered investment adviser organized as an LLC and registered with the SEC in 2025. The firm is owned by an individual and serves both individual and family clients as well as institutional mandates. Its core advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting. Fee arrangements combine a percentage of assets under management with fixed-fee engagements, and the firm is not identified as an active ESG investor. Sonoma Allocations operates as a single, independent RIA rather than as a capital allocator or as part of a related-adviser network.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds81%
- Exchange Traded Equities16%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
- Cash & Cash Equivalents1%
Contacts
3 of 3
Kevin Morrow
Co-FounderCRD 1752418
Ben Sedillo
Managing PartnerCRD 5404747
Todd Gomes
Co-Founder and Managing PartnerCRD 5128533
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 74Active vs passive
$252M in ETFs
60%
$150M
29%
$102M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES MSCI AUSTRALIA ETF (EWA) | BlackRock | Passive | Miscellaneous Region | $47.3M | 502,093 | 18.77% |
Location
Santa Rosa, CA
Sonoma
Location
Santa Rosa, CA
Headquartered in Santa Rosa, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- Sonoma
- Address
- 50 Old Courthouse Sq
- Time zone
- PT (UTC-8)
- Office locations
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