Madson Wealth Advisors Inc.

RIASEC Registered
Total AUM
$209M
Discretionary
$209M
100% of AUM
Avg account
$401K
Accounts
520
Employees
3
Advisory reps
3

Firm details

Headquarters
Santa Rosa, California
CRD number
338608
Registered since
January 21, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.51%
  • Individuals23.65%
  • Charitable Organizations0.84%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Madson Wealth Advisors Inc. is an independent, privately owned registered investment adviser organized as a corporation. The firm is SEC-registered (registration year 2026) and serves both individual and family clients as well as institutional clients. Its advisory services focus on financial planning and portfolio management for individuals, small businesses, and businesses or institutions. Fee arrangements include a percentage of assets under management, hourly charges, and fixed fees. The firm does not identify as an active ESG investor and is not described as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 73%, Exchange Traded Equities 16%, Investment Grade Corp Bonds 6%, US Government Bonds 4%, Cash & Cash Equivalents 1%73%
  • Public Funds/Mutual Funds73%
  • Exchange Traded Equities16%
  • Investment Grade Corp Bonds6%
  • US Government Bonds4%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Deborah Hurwicz

    Deborah Hurwicz

    Wealth AdvisorCRD 4275368

  • Yvonne Madson

    Yvonne Madson

    Wealth AdvisorCRD 4166833

  • Maxwell Madson

    Maxwell Madson

    Wealth AdvisorCRD 6429368

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 52

Active vs passive

$111M in ETFs

Passive

83%

$92.3M

Active

9%

$18.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-3 MONTH TREASURY BOND ETF (SGOV)BlackRockPassiveUltrashort Bond$9.8M97,0138.80%

Location

Primary office

Santa Rosa, CA

Sonoma

Location

Santa Rosa, CA

Headquartered in Santa Rosa, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Sonoma
Address
1160 N Dutton Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth