SMITH SALLEY WEALTH MANAGEMENT

RIASEC RegisteredEst. 2003
Total AUM
$2.9B
Discretionary
$2.9B
100% of AUM
Avg account
$903K
Accounts
3,203
Employees
18
Advisory reps
16

Firm details

Headquarters
GREENSBORO, North Carolina
CRD number
129614
Registered since
December 18, 2003
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI86.43%
  • Individuals6.21%
  • Corporations / Businesses5.91%
  • Charitable Organizations1.36%
  • Banking / Thrift Institutions0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Smith Salley Wealth Management operates as an independent SEC-registered registered investment adviser organized as an LLC and overseen by an individual owner. The firm provides fee-based wealth management and financial planning, managing portfolios for individuals, families, small businesses and institutions. Its service mix includes portfolio management, selection of outside managers and insurance brokerage. Smith Salley acts as a capital allocator—sourcing and placing clients into third-party strategies—and charges clients a percentage of assets under management. The firm is not positioned as an active ESG investor. Public recognition includes placements on FA Magazine’s Top RIA Firms list (2020) and CNBC’s Top 100 Financial Advisory Firms (2025).

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, State & Local Bonds 12%, US Government Bonds 6%, Non-Investment Grade Corp Bonds 4%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 2%, Public Funds/Mutual Funds 2%, Other 1%69%
  • Exchange Traded Equities69%
  • State & Local Bonds12%
  • US Government Bonds6%
  • Non-Investment Grade Corp Bonds4%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • EDMUND BATCHELOR

    CEOCRD 5291030

  • HUGO MAY

    Chief Compliance OfficerCRD 4387448

Contacts

3 of 14
  • Allen Ropp

    Financial AdvisorCRD 6876110

  • Robert Boulton

    Financial AdvisorCRD 7942979

  • Benjamin Bailey

    Financial AdvisorCRD 6983175

Unlock 11 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 107

Active vs passive

$187M in ETFs

Passive

98%

$183M

Active

<1%

$3.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MBS ETF (MBB)BlackRockPassiveIntermediate Government$15.6M164,6628.37%

Location

Primary office

GREENSBORO, NC

GUILFORD

Location

GREENSBORO, NC

Headquartered in GREENSBORO, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
GUILFORD
Address
324 W Wendover Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth