Smith Salley Wealth Management

RIASEC Registered
Total AUM
$2.9B
Discretionary
$2.9B
100% of AUM
Avg account
$903K
Accounts
3,203
Employees
18
Advisory reps
17

Firm details

Headquarters
Greensboro, North Carolina
CRD number
129614
Registered since
December 18, 2003
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI86.43%
  • Individuals6.21%
  • Corporations / Businesses5.91%
  • Charitable Organizations1.36%
  • Banking / Thrift Institutions0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Smith Salley Wealth Management is an independent registered investment adviser organized as an LLC and owned by an individual. The firm is registered with the SEC (initial registration year 2003) and operates as a capital allocator for both high-net-worth individuals and institutional clients. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, and the selection of third‑party managers. The firm also operates as an insurance broker and bills clients on a percentage-of-AUM basis. Smith Salley identifies a preference for equity-oriented solutions and does not list ESG investing as an active focus. The firm has been recognized in trade publications, including FA Magazine (Top RIA Firms, 2020) and CNBC (Top 100 Financial Advisory Firms, 2025).

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, State & Local Bonds 12%, US Government Bonds 6%, Non-Investment Grade Corp Bonds 4%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 2%, Public Funds/Mutual Funds 2%, Other 1%69%
  • Exchange Traded Equities69%
  • State & Local Bonds12%
  • US Government Bonds6%
  • Non-Investment Grade Corp Bonds4%
  • Cash & Cash Equivalents4%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 107

Active vs passive

$283M in ETFs

Passive

98%

$278M

Active

<1%

$4.5M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO HIGH YIELD BOND ETF (SPHY)State StreetPassiveHigh Yield Bond$29.1M1,286,41510.28%

Location

Primary office

Greensboro, NC

Guilford

Location

Greensboro, NC

Headquartered in Greensboro, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
Guilford
Address
324 W Wendover Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth