Simplicity Wealth
Firm details
- Headquarters
- Summit, New Jersey
- CRD number
- 300572
- Registered since
- March 11, 2019
- Website
- www.simplicitywealth.com
- Custodians
- CHARLES SCHWAB & CO., INC., PRINCIPAL SECURITIES, INC., TRUIST INVESTMENT SERVICES, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Other Investment Advisers58.85%
- Individuals25.26%
- HNWI14.86%
- Banking / Thrift Institutions1.03%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Simplicity Wealth is an independent registered investment adviser organized as an LLC and SEC-registered since 2019. The firm serves both individual/family and institutional clients and charges clients via a combination of asset-based fees, hourly billing, and fixed-fee arrangements. Core advisory services include financial planning, portfolio management for individuals and small businesses as well as for institutions, selection of outside managers, publication of periodic investment commentary, and educational seminars. The firm maintains industry relationships spanning broker-dealers and insurance firms and acts as an affiliated investment adviser in some capacities. It does not characterize itself as an active ESG investor and is not listed as a capital allocator in the provided data.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds70%
- Exchange Traded Equities22%
- Cash & Cash Equivalents6%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
3 of 15
Alan Cantrell
President, CEOCRD 1484383

Ryan Bridges
Founder & CEOCRD 8225186

Heather Ulz
Chief Executive OfficerCRD 3073249
Contacts
3 of 188
Michael Herrmann
Financial AdvisorCRD 2710362

Curtis Cottle
Partner, Financial AdvisorCRD 6119745
Devin Larkins
Investment Adviser RepresentativeCRD 4930349
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 482Active vs passive
$1.5B in ETFs
54%
$791M
38%
$673M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| AVANTIS US EQUITY ETF (AVUS) | Avantis | Active | Large Blend | $76.7M | 689,828 | 5.24% |
Location
Summit, NJ
Union
Location
Summit, NJ
Headquartered in Summit, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- Union
- Address
- 475 Springfield Ave
- Time zone
- ET (UTC-5)
- Office locations
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