Simplicity Wealth

RIASEC RegisteredEst. 2019

Total AUM

$4.3B

Discretionary

$4.2B

98% of AUM

Avg account

$304K

Accounts

14,045

Employees

424

Advisory reps

212

Firm details

Headquarters: Summit, New Jersey
CRD number: 300572
Registered since: March 11, 2019
Website: www.simplicitywealth.com
Custodians: CHARLES SCHWAB & CO., INC., PRINCIPAL SECURITIES, INC., TRUIST INVESTMENT SERVICES, INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Other Investment Advisers58.85%
Individuals25.26%
HNWI14.86%
Banking / Thrift Institutions1.03%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Simplicity Wealth is an independent registered investment adviser organized as an LLC and registered with the SEC in 2019. The firm serves both individual and institutional clients and employs a mix of billing methods — percentage of AUM, hourly charges, and fixed fees — depending on the engagement. Its stated advisory capabilities include financial planning, portfolio management for individuals, small businesses and institutions, selection of other advisers, and client education through publications and seminars. The firm is not identified as an active ESG investor, is not designated a multi-state adviser on its filings, and does not function as a capital allocator; instead, it appears to implement strategies primarily through public funds and third‑party managers.