SIMPLICITY WEALTH

RIASEC RegisteredEst. 2019

Total AUM

$4.3B

Discretionary

$4.2B

98% of AUM

Avg account

$304K

Accounts

14,045

Employees

424

Advisory reps

192

Firm details

Headquarters: SUMMIT, New Jersey
CRD number: 300572
Registered since: March 11, 2019
Website: www.simplicitywealth.com
Custodians: CHARLES SCHWAB & CO., INC., PRINCIPAL SECURITIES, INC., TRUIST INVESTMENT SERVICES, INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Other Investment Advisers58.85%
Individuals25.26%
HNWI14.86%
Banking / Thrift Institutions1.03%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Simplicity Wealth is an independent registered investment adviser organized as an LLC and operating since 2019. The firm serves both individual and family clients as well as institutional accounts, offering financial planning, discretionary portfolio management for individuals and small businesses, and portfolio management for business or institutional clients. Its service set also includes selecting sub‑advisers, publishing client communications, and running educational seminars and workshops. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm is not classified as an ESG-focused allocator. It maintains industry relationships that include broker‑dealer, other investment adviser, and insurance company affiliations.