SERENITY CAPITAL ADVISORS INC.
Firm details
- Headquarters
- PITTSFORD, New York
- CRD number
- 332396
- Registered since
- August 18, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI91.45%
- Individuals7.66%
- Charitable Organizations0.89%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Serenity Capital Advisors Inc. is an independent registered investment adviser that runs equity-first portfolios for individual, family and small-business clients while also serving some institutional accounts. The firm charges fees as a percentage of assets under management and emphasizes portfolio management and financial planning as its core services. Investment activity is heavily weighted to exchange-traded equities, and the manager appears to implement equity exposure primarily through exchange-listed vehicles held at a major custodian. The firm is not positioned as an ESG-focused allocator and does not describe itself as a multi-state or pension consultant adviser. Its ownership structure is individual-owned and the practice centers on discretionary portfolio management for a limited number of clients, suggesting a boutique operating model with direct adviser-client relationships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities97%
- Cash & Cash Equivalents3%
Owners & executives
1 of 1RAJIV DIXIT
Chief Executive Officer and FounderCRD 5144936
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PITTSFORD, NY
MONROE
Location
PITTSFORD, NY
Headquartered in PITTSFORD, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- MONROE
- Address
- 145 Sullys Trl
- Time zone
- ET (UTC-5)
- Office locations
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