SERENITY CAPITAL ADVISORS INC.

RIASEC RegisteredEst. 2025
Total AUM
$64.3M
Discretionary
$64.3M
100% of AUM
Avg account
$431K
Accounts
149
Employees
4
Advisory reps
1

Firm details

Headquarters
PITTSFORD, New York
CRD number
332396
Registered since
August 18, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI91.45%
  • Individuals7.66%
  • Charitable Organizations0.89%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Serenity Capital Advisors Inc. is an independent registered investment adviser that runs equity-first portfolios for individual, family and small-business clients while also serving some institutional accounts. The firm charges fees as a percentage of assets under management and emphasizes portfolio management and financial planning as its core services. Investment activity is heavily weighted to exchange-traded equities, and the manager appears to implement equity exposure primarily through exchange-listed vehicles held at a major custodian. The firm is not positioned as an ESG-focused allocator and does not describe itself as a multi-state or pension consultant adviser. Its ownership structure is individual-owned and the practice centers on discretionary portfolio management for a limited number of clients, suggesting a boutique operating model with direct adviser-client relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 97%, Cash & Cash Equivalents 3%97%
  • Exchange Traded Equities97%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • RAJIV DIXIT

    Chief Executive Officer and FounderCRD 5144936

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PITTSFORD, NY

MONROE

Location

PITTSFORD, NY

Headquartered in PITTSFORD, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
145 Sullys Trl
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth