Sentry Financial Planning, LLC

RIASEC Registered
Total AUM
$49.4M
Discretionary
$0
0% of AUM
Avg account
$341K
Accounts
145
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
146687
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.35%
  • Individuals3.65%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sentry Financial Planning, LLC operates as an independent registered investment adviser focused on individuals and families. The firm combines financial planning with portfolio management but shows a clear emphasis on advisory and planning work: its reported assets are entirely non‑discretionary, which indicates clients retain trading authority and advisers typically deliver guidance, model portfolios or implementation recommendations rather than exercising full trading discretion. Fee arrangements include asset‑based fees alongside hourly and fixed charges, which supports a mix of ongoing advisory relationships and project‑based planning engagements. Investment preferences lean toward equities as the primary allocation driver, with exchange‑traded securities forming the single largest asset class on the books. The firm does not present itself as an active ESG investor and is structured as a limited liability company owned by an individual, operating without multi‑state adviser registration listed.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 40%, Non-Exchange Traded Equities 40%, Cash & Cash Equivalents 20%40%
  • Exchange Traded Equities40%
  • Non-Exchange Traded Equities40%
  • Cash & Cash Equivalents20%

Owners & executives

1 of 1
  • John Spoto

    John Spoto

    President, CEOCRD 5507127

Contacts

1 of 1
  • Helene Spoto

    Helene Spoto

    Operations ManagerCRD 5570137

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth