SENSIBLE MONEY, LLC

RIASEC RegisteredEst. 2017
Total AUM
$743M
Discretionary
$743M
100% of AUM
Avg account
$524K
Accounts
1,416
Employees
16
Advisory reps
11

Firm details

Headquarters
Scottsdale, Arizona
CRD number
158641
Registered since
March 22, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI92.44%
  • Individuals7.33%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sensible Money, LLC is an independent SEC-registered investment adviser formed in 2017 and organized as an LLC with individual ownership. The firm provides financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. Its client mix includes individual and family clients as well as institutional relationships. Fee arrangements include both percentage-of-AUM and fixed-fee structures. Sensible Money is identified as a capital allocator, which indicates it directs client capital to external managers in addition to managing portfolios in-house.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, US Government Bonds 12%, Cash & Cash Equivalents 10%, Exchange Traded Equities 4%, State & Local Bonds 4%70%
  • Public Funds/Mutual Funds70%
  • US Government Bonds12%
  • Cash & Cash Equivalents10%
  • Exchange Traded Equities4%
  • State & Local Bonds4%

Owners & executives

1 of 1
  • David Schoenecker

    COOCRD 7875200

Contacts

3 of 10
  • TABITHA DALY

    Financial PlannerCRD 7136015

  • NANCY FELLINGER

    Financial PlannerCRD 2435269

  • DANA ANSPACH

    FounderCRD 2585909

Unlock 7 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 81

Active vs passive

$321M in ETFs

Passive

14%

$45.8M

Active

86%

$275M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$85.9M2,210,46726.80%

Location

Primary office

Scottsdale, AZ

MARICOPA

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
4200 N Marshall Way
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth