SCHERER FINANCIAL ADVISORY SERVICES, LLC

RIASEC RegisteredEst. 2021
Total AUM
$158M
Discretionary
$133M
84% of AUM
Avg account
$890K
Accounts
178
Employees
5
Advisory reps
3

Firm details

Headquarters
DALLAS, Texas
CRD number
317435
Registered since
December 6, 2021
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions
Client types
  • HNWI83.78%
  • Individuals16.22%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Scherer Financial Advisory Services, LLC is an independent registered investment adviser structured as an LLC and SEC-registered since 2021. Ownership is individual, and the firm serves primarily individual and family clients. Its core advisory work centers on financial planning, portfolio management for individuals and small businesses, and educational seminars or workshops. The firm also conducts ancillary activities as an insurance broker and holds accountant affiliations, which informs its use of insurance products alongside investment advice. The firm charges for services via a combination of percentage-of-AUM fees, hourly billing, and commissions, reflecting a mixed revenue model that accommodates both ongoing asset management relationships and one-off planning or insurance engagements. Scherer Financial identifies as not being an active ESG investor, is not positioned as a capital allocator, and does not operate as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 59%, Exchange Traded Equities 23%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 2%, Private Funds 2%, Other 2%, State & Local Bonds 1%59%
  • Public Funds/Mutual Funds59%
  • Exchange Traded Equities23%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities2%

Contacts

3 of 3
  • IAN O'SHEA

    Wealth ManagerCRD 5799698

  • Howard Montfort

    Financial AdvisorCRD 826329

  • Scott Scherer

    Branch ManagerCRD 2561530

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
16250 Knoll Trail Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth