Salem Investment Counselors Inc

RIASEC RegisteredEst. 1979
Total AUM
$4.2B
Discretionary
$4.1B
99% of AUM
Avg account
$1.3M
Accounts
3,120
Employees
18
Advisory reps
15

Firm details

Headquarters
Winston Salem, North Carolina
CRD number
104855
Registered since
April 2, 1979
Website
saleminvestment.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.23%
  • Charitable Organizations6.73%
  • Individuals5.17%
  • Corporations / Businesses2.39%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Salem Investment Counselors Inc is an independent, privately owned registered investment adviser that has been operating since 1979. The firm serves both individual and institutional clients and offers financial planning alongside discretionary portfolio management for individuals, small businesses, and larger business or institutional accounts. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. The firm does not characterize itself as an active ESG investor. Salem has received repeated industry recognition, including CNBC’s Top 100 Financial Advisory Firms (2019, 2020, 2021, 2022 and 2025) and a Citywire 50 Growers Across America acknowledgment in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 13%, State & Local Bonds 7%, US Government Bonds 2%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%, Other 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds13%
  • State & Local Bonds7%
  • US Government Bonds2%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • George Keener

    George Keener

    Chief Compliance Officer & Investment AdvisorCRD 4586268

  • Joseph Mccaffrey

    Joseph Mccaffrey

    Chief Investment OfficerCRD 7357238

Contacts

3 of 13
  • Kenneth Jones

    Kenneth Jones

    Financial AdvisorCRD 2992908

  • Dale Brown

    Dale Brown

    Chairman of the BoardCRD 3121815

  • Cooper Taylor

    Cooper Taylor

    Vice PresidentCRD 8015246

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 381

Active vs passive

$353M in ETFs

Passive

91%

$322M

Active

4%

$31.1M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$28.2M957,4787.98%
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Location

Primary office

Winston Salem, NC

Forsyth

Location

Winston Salem, NC

Headquartered in Winston Salem, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
Forsyth
Address
480 Shepherd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

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