SEMMAX FINANCIAL ADVISORS, INC.

RIASEC RegisteredEst. 2017
Total AUM
$495M
Discretionary
$495M
100% of AUM
Avg account
$221K
Accounts
2,240
Employees
18
Advisory reps
8

Firm details

Headquarters
WINSTON SALEM, North Carolina
CRD number
144978
Registered since
August 1, 2017
Website
semmax.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals75.75%
  • HNWI24.25%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Semmax Financial Advisors, Inc. is an independent, owner-operated registered investment adviser that serves individual and family clients. The firm combines fee-based financial planning and portfolio management with insurance brokerage services, positioning insurance and annuity solutions alongside discretionary portfolio strategies. Semmax operates as a capital allocator—meaning it places client capital with third-party managers when appropriate—and provides selection of other advisers and educational seminars as part of its client offering. Investment preferences show a tilt toward equities, with a notable allocation to non-exchange traded equities as the single largest asset bucket. Fixed income exposure appears across ETFs and corporate debt, and the firm’s largest public holding is a floating-rate bond ETF, which signals attention to income and rate-sensitive credit in some client portfolios. Semmax is not an active ESG investor and operates with a mix of fee arrangements (percentage of AUM, hourly and fixed fees), allowing flexibility across client engagements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 51%, Exchange Traded Equities 33%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 4%, US Government Bonds 3%, Private Funds 2%51%
  • Non-Exchange Traded Equities51%
  • Exchange Traded Equities33%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents4%
  • US Government Bonds3%

Owners & executives

1 of 1
  • Matthew Landon

    Chief Executive OfficerCRD 6844151

Contacts

3 of 7
  • JONATHAN SHORT

    Financial AdvisorCRD 5558074

  • KYLE LEONARD

    Financial PlannerCRD 6312308

  • Marcus Snodgress

    AgentCRD 7226807

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 173

Active vs passive

$152M in ETFs

Passive

71%

$108M

Active

25%

$43.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES FLOATING RATE BOND ETF (FLOT)BlackRockPassiveUltrashort Bond$13M254,4938.55%

Location

Primary office

WINSTON SALEM, NC

FORSYTH

Location

WINSTON SALEM, NC

Headquartered in WINSTON SALEM, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
FORSYTH
Address
1447 Trademart Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth