HORIZON FINANCIAL SERVICES, LLC

RIASEC RegisteredEst. 2018
Total AUM
$262M
Discretionary
$262M
100% of AUM
Avg account
$218K
Accounts
1,203
Employees
8
Advisory reps
5

Firm details

Headquarters
WINSTON SALEM, North Carolina
CRD number
158798
Registered since
August 6, 2018
Website
www.horizonfs.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI58.98%
  • Individuals40.15%
  • Pension & Profit Sharing Plans0.81%
  • Charitable Organizations0.06%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Horizon Financial Services, LLC is an independent, individual-owned registered investment adviser formed as an LLC and SEC-registered in 2018. The firm acts as a capital allocator and serves both individual/family and institutional clients. Its fee model includes asset-based fees, hourly charges and flat fees depending on the engagement. Advisory services listed by the firm include financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services and educational seminars/workshops. Horizon reports that it is not an active ESG investor and is not structured as a multi-state adviser. Industry relationships noted in filings include ties with an accounting firm and an insurance company, which appear to support its service delivery and client product access.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Investment Grade Corp Bonds 7%, Exchange Traded Equities 5%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Other 1%84%
  • Public Funds/Mutual Funds84%
  • Investment Grade Corp Bonds7%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Contacts

3 of 5

  • SAMUEL MERRICK

    Investment Adviser RepresentativeCRD 7975954

  • JARED JOHNSON

    Investment Advisor RepresentativeCRD 5816323

  • SCOTT WALKER

    Financial PlannerCRD 4594390

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 145

Active vs passive

$397M in ETFs

Passive

93%

$368M

Active

7%

$29M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO SHORT TERM CORPORATE BOND ETF (SPSB)State StreetPassiveShort Term Bond$19.1M634,5474.81%
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Location

Primary office

WINSTON SALEM, NC

FORSYTH

Location

WINSTON SALEM, NC

Headquartered in WINSTON SALEM, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
FORSYTH
Address
3880 Vest Mill Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth