Rooted Wealth Advisors

RIASEC Registered
Total AUM
$409M
Discretionary
$406M
99% of AUM
Avg account
$110K
Accounts
3,720
Employees
22
Advisory reps
13

Firm details

Headquarters
Bourbonnais, Illinois
CRD number
313759
Registered since
May 4, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI49.85%
  • Individuals48.37%
  • Corporations / Businesses1.44%
  • Charitable Organizations0.34%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rooted Wealth Advisors is an independent registered investment adviser that provides fee-based wealth management and financial planning. The firm is registered with the SEC and first registered in 2021. Ownership is held by an individual and the firm serves both individual and family clients as well as select institutional relationships. Its primary advisory services are financial planning and portfolio management for individuals and small businesses, and it also operates as an insurance broker. Investment management is delivered on a percentage-of-AUM fee model. Rooted Wealth Advisors does not position itself as a capital allocator running proprietary private vehicles; instead it relies on external managers and packaged investment products. The firm does not describe itself as an active ESG investor. Rooted Wealth maintains working relationships with accounting professionals as part of its broader client service network.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 15%, Cash & Cash Equivalents 2%, State & Local Bonds 1%, Sovereign Bonds 1%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%
  • Sovereign Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 94

Active vs passive

$415M in ETFs

Passive

72%

$299M

Active

24%

$117M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD S&P 500 ETF (VOO)VanguardPassiveLarge Blend$56.8M82,64913.67%

Location

Primary office

Bourbonnais, IL

Kankakee

Location

Bourbonnais, IL

Headquartered in Bourbonnais, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Kankakee
Address
389 William Latham R Senior Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth