ROOTED WEALTH ADVISORS

Overview

Rooted Wealth Advisors is an independent registered investment adviser offering fee-based portfolio management and financial planning primarily to individuals, families and small-business clients. The firm operates a percentage-of-AUM fee model and also acts as an insurance broker, which shapes how it packages wealth-planning solutions. Since SEC registration in 2021 the firm has built a portfolio approach that centers on public funds and ETFs as core building blocks, with discretionary management dominating client relationships. Rooted Wealth Advisors is not a capital allocator in the sense of running private funds; instead it sources mutual funds, ETFs and insurance products from third parties to construct client portfolios. Investment preferences indicate a core-passive tilt: large allocations to broad market index funds and ETFs anchor portfolios, while select individual equity positions supplement that core. There is limited evidence of direct commitments to private equity, hedge funds or other closed alternative strategies; when the firm needs non-traditional exposure it relies on third-party managers and insurance wrappers rather than operating its own fund vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices