Raymond James Financial Services Advisors, Inc

RIASEC RegisteredEst. 2008
Total AUM
$390B
Discretionary
$172B
44% of AUM
Avg account
$352K
Accounts
1,107,860
Employees
9,675
Advisory reps
6,649

Firm details

Headquarters
St Petersburg, Florida
CRD number
149018
Registered since
December 23, 2008
Custodians
RAYMOND JAMES TRUST COMPANY OF NEW HAMPSHIRE, RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions, Other
Client types
  • HNWI59.18%
  • Individuals29.57%
  • Pension & Profit Sharing Plans6.91%
  • Corporations / Businesses3.96%
  • Insurance Companies0.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Raymond James Financial Services Advisors, Inc. operates as an independent, SEC-registered investment adviser and functions as a capital allocator for both individual/family and institutional clients. The firm offers a mix of fee arrangements (percentage of AUM, hourly and fixed fees) alongside commission-based business and other billing models. Core advisory services include financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, manager selection and educational seminars. The firm maintains a broad set of industry affiliations — including broker-dealer activities, trust and banking relationships, insurance company and pension consultant roles, and sponsorship of limited partnerships — which suggests an integrated platform able to deliver custody, trust, insurance and third-party manager access alongside advisory services. It is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 36%, Public Funds/Mutual Funds 36%, Non-Exchange Traded Equities 10%, Other 7%, Cash & Cash Equivalents 5%, State & Local Bonds 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Private Funds 1%36%
  • Exchange Traded Equities36%
  • Public Funds/Mutual Funds36%
  • Non-Exchange Traded Equities10%
  • Other7%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 164
  • Heidi Mulling

    Heidi Mulling

    Owner, Chief Investment OfficerCRD 2663993

  • Bobbi Bruner

    Bobbi Bruner

    Partner, Chief Operating OfficerCRD 4061454

  • Rondi Albrecht

    Rondi Albrecht

    Founder and CEOCRD 2381832

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Contacts

3 of 6485
  • Kathryn Bogle

    Investment Advisor RepresentativeCRD 4159256

  • Jon Peterson

    Jon Peterson

    Wealth ManagerCRD 1494888

  • Marcus Arakelian

    Marcus Arakelian

    Investment Advisor RepresentativeCRD 6575898

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 2,373

Active vs passive

$165B in ETFs

Passive

81%

$134B

Active

15%

$30.9B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$18.3B30,640,54311.09%

Location

Primary office

St Petersburg, FL

Pinellas

Location

St Petersburg, FL

Headquartered in St Petersburg, FL, in the South of the United States.

Region
South
County
Pinellas
Address
880 Carillon Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth