PRUDENT MONEY FINANCIAL SERVICES

RIASEC Registered

Total AUM

$30.6M

Discretionary

$20.7M

68% of AUM

Avg account

$97.1K

Accounts

315

Employees

Advisory reps

Firm details

Headquarters: Addison, Texas
CRD number: 128472
Website: www.prudentmoney.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: Individuals58.46%
HNWI41.54%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prudent Money Financial Services is an independent registered investment adviser operated as an individually owned corporation that serves individual and family clients. The firm combines investment management with insurance brokerage, offering fee arrangements that include a percentage of assets under management, hourly and fixed fees, and other billing options. Its advisory scope covers financial planning, portfolio management for individuals and small businesses as well as for businesses or institutions, and client education through publications and seminars. Investment activity centers on a mix of pooled and individualized solutions rather than being a capital allocator to proprietary funds. The firm deploys a meaningful portion of client assets on a discretionary basis and supplements traditional mutual fund and separately managed account (SMA) strategies with annuity and alternative allocations sourced from third‑party managers. Prudent Money is not positioned as an ESG investor.