PRIVILEGED PLANNING INC.

RIASEC Registered
Total AUM
$39.7M
Discretionary
$37.7M
95% of AUM
Avg account
$111K
Accounts
358
Employees
5
Advisory reps
1

Firm details

Headquarters
GREEN COVE SPRINGS, Florida
CRD number
327124
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals57.45%
  • HNWI42.55%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Privileged Planning Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small-business owners. The firm operates under an individual ownership structure and charges a mix of percentage-of-AUM, hourly, and fixed fees. Its client base is primarily individual and family relationships rather than institutional or pension mandates. The firm is not marketed as an active ESG investor and does not present itself as a multi-state adviser. Investment activity centers on pooled public funds—mutual funds and similar vehicles—rather than a heavy tilt toward single-name equities. That preference suggests the firm emphasizes diversified, manager-driven exposures for core allocations while supplementing portfolios with fixed income instruments and annuity solutions where appropriate. Privileged Planning Inc. does not position itself as a large capital allocator or alternative-strategy specialist, but it does allocate to real estate via third-party managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 33%, Derivatives 5%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 3%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities33%
  • Derivatives5%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds3%

Owners & executives

1 of 1
  • KENDAL FORDHAM

    CEO & CCOCRD 6504618

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GREEN COVE SPRINGS, FL

CLAY

Location

GREEN COVE SPRINGS, FL

Headquartered in GREEN COVE SPRINGS, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
CLAY
Address
715 Spring St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth