Privileged Planning Inc.

RIASEC Registered
Total AUM
$39.7M
Discretionary
$37.7M
95% of AUM
Avg account
$111K
Accounts
358
Employees
5
Advisory reps
1

Firm details

Headquarters
Green Cove Springs, Florida
CRD number
327124
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals57.45%
  • HNWI42.55%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Privileged Planning Inc. is an independent registered investment adviser organized as a corporation and owned by an individual. The firm serves individual and family clients, offering financial planning and portfolio management for individuals and small businesses. Its fee model includes a percentage-of-AUM option plus the ability to charge hourly and fixed fees. Investment activity centers on public pooled vehicles and select third‑party alternatives rather than acting as a principal capital allocator. The firm is not positioned as an active ESG investor and does not report multi‑state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 33%, Derivatives 5%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 3%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities33%
  • Derivatives5%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds3%

Owners & executives

1 of 1
  • Kendal Fordham

    Kendal Fordham

    CEO & CCOCRD 6504618

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Green Cove Springs, FL

Clay

Location

Green Cove Springs, FL

Headquartered in Green Cove Springs, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
Clay
Address
715 Spring St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth