STRATEGIC ASSET PLANNING

Overview

Strategic Asset Planning operates as an independent RIA structured as a sole proprietorship that serves both individuals/families and smaller institutional clients. The firm emphasizes discretionary portfolio management and financial planning, combining direct management of client assets with the placement and oversight of third‑party managers. Its business model blends advisory services with complementary broker-dealer and accounting capabilities, which suggests an integrated approach to tax-aware planning and trade execution. Investment activity tilts toward conservative, liquid positioning: cash and cash equivalents are the single largest asset class on the firm’s books. At the same time, the firm runs separately managed account (SMA) strategies and offers educational programming and adviser selection services, indicating it both manages assets directly and curates outside managers to fill gaps or provide specialty exposures. Fee arrangements are flexible — a mix of percentage of AUM, hourly charges and flat fees — allowing the firm to price planning engagements and portfolio mandates separately. Strategic Asset Planning is not identified as an active ESG investor, and it does not present itself as a multi‑state adviser. The adviser’s combination of advisory, broker-dealer and accounting activities positions it to coordinate investment implementation with tax and operational considerations for high-net-worth households and smaller institutional clients.

Assets & Accounts

Investments & Alternatives

Location & Offices