LENTZ ADVISORS

RIASEC Registered
Total AUM
$40.4M
Discretionary
$40.4M
100% of AUM
Avg account
$374K
Accounts
108
Employees
2
Advisory reps
2

Firm details

Headquarters
GAINESVILLE, Florida
CRD number
335553
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.72%
  • Individuals17.92%
  • Corporations / Businesses1.98%
  • Charitable Organizations0.38%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Lentz Advisors is a small, independent registered investment adviser focused on individual and family clients. The firm operates as a capital allocator, blending traditional pooled vehicles with third‑party alternative managers to build diversified portfolios. Its advisory offering centers on financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and selection of other advisers. Fee structures include a percentage of assets under management and fixed fees. Investment implementation appears to favor liquid public funds for core exposure while supplementing portfolios with select alternatives and fixed‑income instruments for income and diversification. The firm does not identify as an active ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 35%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, Other 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities35%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities1%
  • Other1%

Contacts

2 of 2
  • FRANKLIN LENTZ

    Wealth AdvisorCRD 7934816

  • FRANKLIN LENTZ

    Senior Wealth AdvisorCRD 1517542

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

GAINESVILLE, FL

ALACHUA

Location

GAINESVILLE, FL

Headquartered in GAINESVILLE, FL, anchoring the Gainesville-Lake City, FL metro in the South.

Metro area
Gainesville-Lake City, FL
Region
South
County
ALACHUA
Address
5110 SW 91st Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth