Private Advisor Group, LLC

RIASEC Registered
Total AUM
$57.7B
Discretionary
$57.7B
100% of AUM
Avg account
$339K
Accounts
170,206
Employees
930
Advisory reps
929

Firm details

Headquarters
Morristown, New Jersey
CRD number
155216
Registered since
January 3, 2011
Custodians
LPL FINANCIAL LLC, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI51.3%
  • Individuals44.05%
  • Corporations / Businesses1.68%
  • Pension & Profit Sharing Plans1.44%
  • Charitable Organizations0.76%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Private Advisor Group, LLC is an independent registered investment adviser organized as an LLC. The firm is SEC-registered (2011) and serves a mix of individual and family clients as well as institutional accounts. Its service set includes comprehensive financial planning, discretionary portfolio management for individuals and for businesses or institutions, pension consulting and selection of sub-advisers, plus client education and published commentary. Fees are charged across multiple structures (percentage of AUM, hourly and fixed fees among others). The firm does not present itself as a capital allocator and is not identified as an active ESG investor. Industry relationships reported include broker-dealers, other investment advisers, accountants, law firms, pension consultants and real estate brokers. Private Advisor Group has been repeatedly recognized in industry rankings, including multiple Barron’s Top 100 RIA listings (2021–2025), Financial Times Top 300 (2020) and a Citywire 50 Growers Across America mention (2025).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Exchange Traded Equities 40%, Cash & Cash Equivalents 7%, US Government Bonds 2%, Investment Grade Corp Bonds 2%, State & Local Bonds 1%48%
  • Public Funds/Mutual Funds48%
  • Exchange Traded Equities40%
  • Cash & Cash Equivalents7%
  • US Government Bonds2%
  • Investment Grade Corp Bonds2%

Owners & executives

3 of 32
  • John Franchi

    John Franchi

    Partner, Chief Investment OfficerCRD 5709931

  • Adam Schorr

    Adam Schorr

    Chief Financial OfficerCRD 5251324

  • James Perhacs

    James Perhacs

    Managing Director, Chief Operating OfficerCRD 4285685

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Contacts

3 of 897
  • Jason Gaylor

    Jason Gaylor

    Private Wealth ManagerCRD 5643268

  • Robert Wiswell

    Investment Advisor RepresentativeCRD 5651497

  • William Greear

    William Greear

    CCOCRD 5652705

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 1,590

Active vs passive

$21.2B in ETFs

Passive

67%

$14.2B

Active

24%

$7.1B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$523M5,956,4782.47%

Location

Primary office

Morristown, NJ

Morris

Location

Morristown, NJ

Headquartered in Morristown, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Morris
Address
305 Madison Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth