Primerica Advisors

Broker-DealerFINRA MemberEst. 2011
Total AUM
$15.5B
Discretionary
$15.5B
100% of AUM
Accounts
89,813
Employees
3,992
Advisory reps
19,375
Brokerage reps
3,975

Firm details

Headquarters
Duluth, Georgia
CRD number
10111
Registered since
May 6, 2011
Custodians
PERSHING LLC
Fee structure
Percentage of AUM
Client types
  • Individuals78.62%
  • HNWI20.62%
  • Corporations / Businesses0.58%
  • Charitable Organizations0.18%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Primerica Advisors operates as a broker-dealer and SEC-registered advisory entity with a business model that blends insurance-distribution with fee-based portfolio management for individuals and small businesses. The firm serves both individual/family and institutional clients and charges advisory fees as a percentage of assets under management. It identifies as an active ESG investor and maintains ties to insurance-company activities alongside its broker-dealer functions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 2%, Other 1%83%
  • Exchange Traded Equities83%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents2%
  • Other1%

Owners & executives

3 of 29
  • Wesley Holbert

    Independent ContractorCRD 4476971

  • Daniel Woodring

    Daniel Woodring

    EVP & Chief Compliance OfficerCRD 4028705

  • Jennifer Tapscott

    Jennifer Tapscott

    Business CoordinatorCRD 6671670

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Contacts

3 of 19346
  • Ryan Anderson

    Ryan Anderson

    Financial Services RepresentativeCRD 5641788

  • Norman Kapp

    SalesCRD 5642598

  • Azucena Hinojosa-diosdado

    Azucena Hinojosa-diosdado

    Regional Vice PresidentCRD 5644024

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 154

Active vs passive

$4.4B in ETFs

Passive

90%

$3.9B

Active

10%

$462M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MBS ETF (MBB)BlackRockPassiveIntermediate Government$187M2,010,3194.26%

Location

Primary office

Duluth, GA

Gwinnett

Location

Duluth, GA

Headquartered in Duluth, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Gwinnett
Address
1 Primerica Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth