SYNOVUS SECURITIES, INC.

Broker-DealerFINRA MemberEst. 1983
Total AUM
$8.4B
Discretionary
$5B
59% of AUM
Accounts
12,411
Employees
280
Advisory reps
233
Brokerage reps
229

Firm details

Headquarters
COLUMBUS, Georgia
CRD number
14023
Registered since
September 1, 1983
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • HNWI58.68%
  • Individuals31.57%
  • Corporations / Businesses6.52%
  • Charitable Organizations2.06%
  • Pension & Profit Sharing Plans1.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Synovus Securities, Inc. operates as an independent broker-dealer and investment bank that serves both individual/family and institutional clients. The firm combines brokerage capabilities with advisory services—financial planning, portfolio management for individuals and institutions, selection of outside advisers, and educational seminars—while also acting as an insurance broker and registered municipal advisor. It functions as a capital allocator, using third‑party managers for a range of strategies. Investment activity leans toward professionally managed public vehicles and outsourced managers. The firm is not positioned as an active ESG investor. Its business model supports both discretionary management and brokerage/transactional relationships, with fee arrangements spanning percentage of AUM, hourly and fixed fees, and commission-based sales.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 62%, Exchange Traded Equities 25%, Cash & Cash Equivalents 6%, State & Local Bonds 3%, Other 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%62%
  • Public Funds/Mutual Funds62%
  • Exchange Traded Equities25%
  • Cash & Cash Equivalents6%
  • State & Local Bonds3%
  • Other2%

Owners & executives

3 of 3
  • LEAH KIRK

    Chief Operating OfficerCRD 2217286

  • GENE GUNDERSON

    Chief Compliance OfficerCRD 2914172

  • AIMEE HORSTMAN

    Vice President, Securities Ops Coordinator, Sr.CRD 3001043

Contacts

3 of 230
  • William Brooks

    Senior Compliance OfficerCRD 5028846

  • KEITH WOOD

    Financial AdvisorCRD 4180392

  • HAROLD SLADE

    Market PresidentCRD 5399972

Unlock 227 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COLUMBUS, GA

MUSCOGEE

Location

COLUMBUS, GA

Headquartered in COLUMBUS, GA, anchoring the Columbus-Auburn-Opelika, GA-AL metro in the South.

Metro area
Columbus-Auburn-Opelika, GA-AL
Region
South
County
MUSCOGEE
Address
33 W 14th St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth