PREVAIL INNOVATIVE WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2022
Total AUM
$932M
Discretionary
$926M
99% of AUM
Avg account
$434K
Accounts
2,149
Employees
41
Advisory reps
31

Firm details

Headquarters
LEAWOOD, Kansas
CRD number
288641
Registered since
April 19, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Commissions, Performance Based Fees
Client types
  • HNWI48.35%
  • Pension & Profit Sharing Plans25.74%
  • Individuals22.6%
  • Pooled Investment Vehicles2.28%
  • Corporations / Businesses1.02%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of Periodicals

Firm profile

FINTRX

Overview

Prevail Innovative Wealth Advisors, LLC is an independent, SEC-registered investment adviser organized as an LLC and registered in 2022. The firm is individually owned and serves both individual/family and institutional clients. Its business activities include insurance brokerage alongside advisory services such as financial planning, portfolio management for individuals and small businesses, pension consulting, and the publication of periodicals or newsletters. Fee arrangements are varied and include percentage-of-AUM billing, fixed fees, commission-based charges and performance-based fees. Prevail is not identified as an active ESG investor. The firm’s affiliations indicate roles beyond pure advisory work: it has ties to a law firm and an insurance company and acts as a sponsor, general partner or managing member of pooled investment vehicles and limited partnerships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 52%, Exchange Traded Equities 33%, Private Funds 7%, Cash & Cash Equivalents 7%, Non-Exchange Traded Equities 1%52%
  • Public Funds/Mutual Funds52%
  • Exchange Traded Equities33%
  • Private Funds7%
  • Cash & Cash Equivalents7%
  • Non-Exchange Traded Equities1%

Owners & executives

1 of 1
  • KERRY LAWING

    Chief Executive OfficerCRD 1232996

Contacts

3 of 30
  • Thomas Wright

    Investment Advisor RepresentativeCRD 2083074

  • Madison Parker

    Investment Adviser RepresentativeCRD 6896868

  • MARCIA VANDER WAL

    Director of Strategic InitiativesCRD 4524435

Unlock 27 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 101

Active vs passive

$350M in ETFs

Passive

40%

$139M

Active

42%

$211M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN ACTIVE BOND ETF (JBND)JP MorganActiveIntermediate Core Bond$13.6M253,5493.90%

Location

Primary office

LEAWOOD, KS

JOHNSON

Location

LEAWOOD, KS

Headquartered in LEAWOOD, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
JOHNSON
Address
4745 W 136th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth