Powerhouse Assets LLC

RIASEC RegisteredEst. 2020
Total AUM
$215M
Discretionary
$198M
92% of AUM
Avg account
$1M
Accounts
213
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
157538
Registered since
July 20, 2020
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI76.49%
  • Corporations / Businesses20.48%
  • Individuals3.03%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Powerhouse Assets LLC is a fee-based registered investment adviser organized as an LLC and registered with the SEC in 2020. The firm provides portfolio management services primarily for individuals, families and small businesses, and also works with some institutional clients. Its advisory billing is based on a percentage of assets under management. The firm’s publicly reported activity shows a preference for pooled public vehicles (ETFs and mutual funds) as the primary implementation tools and relatively limited direct stock exposure. The FINTRX snapshot does not list allocations to external alternative fund managers, and the firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Cash & Cash Equivalents 7%, Exchange Traded Equities 3%90%
  • Public Funds/Mutual Funds90%
  • Cash & Cash Equivalents7%
  • Exchange Traded Equities3%

Owners & executives

2 of 2
  • Alice Finn

    Alice Finn

    CEO & FounderCRD 4361136

  • Iwona Cholewa

    Iwona Cholewa

    Chief Investment OfficerCRD 4014938

Contacts

1 of 1
  • Ralitza Gueorguieva

    Associate Portfolio ManagerCRD 4826838

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 54

Active vs passive

$125M in ETFs

Passive

79%

$99.1M

Active

21%

$25.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$28.9M44,30423.19%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth