Downshift Financial
Firm details
- Headquarters
- ,
- CRD number
- 314068
- Registered since
- October 1, 2024
- Website
- downshiftfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Fixed Fees
- Client types
- HNWI99.87%
- Individuals0.13%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Downshift Financial is an independent, individual-owned RIA organized as an LLC that provides financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm charges fixed fees and serves primarily individual and family clients. It is SEC registered (registered in 2024). Its profile shows a preference for public funds and mutual funds as core portfolio building blocks and it does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds76%
- Cash & Cash Equivalents10%
- Exchange Traded Equities7%
- US Government Bonds6%
- State & Local Bonds1%
Contacts
3 of 3
Edwin Liang
Co-founder & Financial PlannerCRD 4737975

Travis Hughes
Partner, CCOCRD 6993426
John Reynolds
Financial AdvisorCRD 8039029
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 271Active vs passive
$227M in ETFs
93%
$212M
<1%
$15.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US BROAD MARKET ETF (SCHB) | Schwab | Passive | Large Blend | $28.8M | 984,152 | 12.68% |
Location
, null
Location
, null
Headquartered in , null.
- Office locations
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