SIMPLYRIA ADVISOR NETWORK

RIASEC RegisteredEst. 2017
Total AUM
$215M
Discretionary
$211M
98% of AUM
Avg account
$186K
Accounts
1,158
Employees
26
Advisory reps
23

Firm details

Headquarters
BRIGHTON, Michigan
CRD number
154494
Registered since
June 26, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.72%
  • HNWI43.77%
  • Pension & Profit Sharing Plans2.27%
  • Corporations / Businesses0.24%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Simplyria Advisor Network is an independent registered investment adviser organized as an LLC and operating since 2017. The firm serves individual and family clients and describes itself as a capital allocator that also selects other advisers. Its advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, selection of other advisers, and educational seminars and workshops. Fee arrangements are flexible and include percentage-of-AUM, hourly, and fixed-fee engagements. The firm does not identify as an active ESG investor and reports industry affiliations that include another investment adviser and an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 5%, Investment Grade Corp Bonds 2%, US Government Bonds 1%85%
  • Exchange Traded Equities85%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents5%
  • Investment Grade Corp Bonds2%
  • US Government Bonds1%

Owners & executives

2 of 2
  • RONALD BRIGGS

    Founder & CEOCRD 1622903

  • Bradden Blair

    Founder and CEOCRD 7589088

Contacts

3 of 21
  • DAVID LEKARCZYK

    Investment Advisor RepresentativeCRD 1622966

  • STEVEN ROY

    Investment AdvisorCRD 4601095

  • Maxwell Carlson

    Vice PresidentCRD 7317393

Unlock 18 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 369

Active vs passive

$175M in ETFs

Passive

95%

$167M

Active

2%

$8.2M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) BLOOMBERG 1-3 MONTH T-BILL ETF (BIL)State StreetPassiveUltrashort Bond$22.9M250,11113.11%

Location

Primary office

BRIGHTON, MI

LIVINGSTON

Location

BRIGHTON, MI

Headquartered in BRIGHTON, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
LIVINGSTON
Address
1024 E Grand River Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth