PGIM Custom Harvest LLC

RIASEC RegisteredEst. 2019
Total AUM
$6.9B
Discretionary
$6.9B
100% of AUM
Avg account
$793K
Accounts
8,702
Employees
68
Advisory reps
7

Firm details

Headquarters
NEWARK, New Jersey
CRD number
290235
Registered since
February 12, 2019
Custodians
UBS FINANCIAL SERVICES INC., MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED, MORGAN STANLEY & CO. LLC
Fee structure
Percentage of AUM
Client types
  • HNWI96.97%
  • Corporations / Businesses3.03%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

PGIM Custom Harvest LLC is a limited liability advisory firm registered with the SEC in 2019 that manages portfolios for both individuals/families and institutional clients. The firm charges fees as a percentage of assets under management and focuses its advisory work on portfolio management for small businesses, individuals, and institutional entities. Filings classify the adviser as unclassified and indicate it is not a multi-state or ESG-focused manager. Its corporate activities and filings show ties to a range of industry roles — including broker-dealer, trust and insurance companies, and sponsor or managing-member roles for pooled investment vehicles — suggesting the firm operates within a broader product and service ecosystem beyond pure advisory mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 2%, Cash & Cash Equivalents 1%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 4
  • DAWN PALLITTO

    Chief Compliance OfficerCRD 6059014

  • LISA HANES

    Chief Operating OfficerCRD 2972287

  • Claudia Digiacomo

    Chief Legal OfficerCRD 7347674

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Contacts

3 of 3
  • BERNARD OHARA

    Executive Vice PresidentCRD 1528427

  • ROBERT HOLDERITH

    Vice PresidentCRD 2870483

  • JOEL SAUBER

    VP, MarketingCRD 3035443

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 211

Active vs passive

$10.1B in ETFs

Passive

98%

$9.9B

Active

0%

$212M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES US TECHNOLOGY ETF (IYW)BlackRockPassiveTechnology$825M4,545,5908.16%

Location

Primary office

NEWARK, NJ

ESSEX

Location

NEWARK, NJ

Headquartered in NEWARK, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
ESSEX
Address
655 Broad St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth