PETERSON ROGERS PRIVATE WEALTH, LLC

RIASEC RegisteredEst. 2023
Total AUM
$177M
Discretionary
$171M
97% of AUM
Avg account
$2M
Accounts
89
Employees
4
Advisory reps
3

Firm details

Headquarters
SALT LAKE CITY , Utah
CRD number
324001
Registered since
May 5, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI86%
  • Corporations / Businesses10.78%
  • Pension & Profit Sharing Plans3.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Peterson Rogers Private Wealth, LLC is an independent registered investment adviser organized as an LLC that acts as a capital allocator for high-net-worth individuals, families and select institutional clients. The firm emphasizes equity-centered portfolios and uses a mix of separately managed accounts and third-party fund relationships to construct client solutions. Advisory services include financial planning, discretionary portfolio management, selection of outside managers and educational seminars, which suggests a multi-faceted client advisory model that blends direct equity exposure with delegated alternative strategies. Investment activity is weighted toward exchange-traded equities as the primary liquid exposure, while private market allocations are handled through third-party managers. The firm charges fees based on a percentage of assets under management and runs portfolios that are predominantly discretionary, enabling quicker tactical and strategic shifts across listed and private markets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Other 18%, Non-Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 10%, Private Funds 9%, Investment Grade Corp Bonds 5%48%
  • Exchange Traded Equities48%
  • Other18%
  • Non-Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents10%
  • Private Funds9%

Contacts

3 of 3
  • Kade Archibald

    AnalystCRD 8054812

  • M Tom Peterson

    Founding PartnerCRD 1043156

  • Benjamin Rogers

    Founding PartnerCRD 6786242

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SALT LAKE CITY , UT

SALT LAKE

Location

SALT LAKE CITY , UT

Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
5305 S Highland Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth