GUARDIAN WEALTH MANAGEMENT
Firm details
- Headquarters
- SALT LAKE CITY , Utah
- CRD number
- 146923
- Registered since
- May 31, 2022
- Website
- www.guardian-wm.com
- Custodians
- CHARLES SCHWAB & CO., INC., WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI84.77%
- Individuals15.23%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Guardian Wealth Management is an independent Registered Investment Adviser organized as an LLC and SEC-registered since 2022. The firm is owner-operated and positions itself as a capital allocator for individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Fee arrangements combine a percentage of assets under management with fixed fees. Guardian reports it is not an active ESG investor and does not operate as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities35%
- Investment Grade Corp Bonds16%
- Public Funds/Mutual Funds13%
- Other12%
- State & Local Bonds11%
Contacts
3 of 3EARL BERG
PresidentCRD 2088127
BRIAN BARTON
Investment Advisor RepresentativeCRD 2429506
COLBY BERG
Senior Wealth AdvisorCRD 6449892
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 23Active vs passive
$327M in ETFs
10%
$31.4M
90%
$296M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US MARKETWIDE VALUE ETF (DFUV) | Dimensional | Active | Large Value | $40.9M | 843,510 | 12.50% |
Location
SALT LAKE CITY , UT
SALT LAKE
Location
SALT LAKE CITY , UT
Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- SALT LAKE
- Address
- 299 S Main St
- Time zone
- MT (UTC-7)
- Office locations
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