FINANCIAL ADVISORY SERVICES
Firm details
- Headquarters
- SALT LAKE CITY , Utah
- CRD number
- 118496
- Registered since
- June 7, 2024
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Performance Based Fees
- Client types
- HNWI72.06%
- Corporations / Businesses20.32%
- Pension & Profit Sharing Plans5.28%
- Individuals2.34%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Financial Advisory Services is an independent, sole‑proprietor registered investment adviser focused on planning and discretionary portfolio management for individuals, families and select institutional or pooled vehicles. The firm combines traditional financial planning and portfolio oversight with insurance brokerage capabilities, which it uses to integrate annuities and insurance solutions into client programs. Its stated fee models include percentage of AUM, hourly billing and performance‑based arrangements, enabling flexibility across one‑off planning engagements, ongoing discretionary relationships and certain pooled or alternative structures where incentive fees apply. Investment activity is concentrated in public equities, with a clear preference for exchange‑traded instruments as the primary building blocks of client portfolios. The firm provides portfolio management for both individual and small business clients and accepts mandates for pooled investment vehicles, which aligns with its use of performance fees and external alternative managers. Financial Advisory Services does not position itself as an ESG investor and operates as a single‑state adviser with a single office footprint.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities69%
- US Government Bonds29%
- Public Funds/Mutual Funds1%
- Cash & Cash Equivalents1%
Contacts
1 of 1GLEN LARSEN
AdvisorCRD 1743485
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SALT LAKE CITY , UT
SALT LAKE
Location
SALT LAKE CITY , UT
Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- SALT LAKE
- Address
- 2225 E Murray Holladay Rd
- Time zone
- MT (UTC-7)
- Office locations
Similar firms
VERITAS WEALTH MANAGEMENT, LLC
RIASALT LAKE CITY , UT
OCTANT QUANTITATIVE INVESTMENT MANAGEMENT LLC
RIASALT LAKE CITY , UT
GUARDIAN WEALTH MANAGEMENT
RIASALT LAKE CITY , UT
PETERSON ROGERS PRIVATE WEALTH, LLC
RIASALT LAKE CITY , UT
JORDANELLE CAPITAL
RIASALT LAKE CITY , UT
WEALTH FOUNDATIONS PARTNERS, LLC
RIASALT LAKE CITY , UT