FINANCIAL ADVISORY SERVICES

RIASEC RegisteredEst. 2024
Total AUM
$147M
Discretionary
$147M
100% of AUM
Avg account
$760K
Accounts
193
Employees
1
Advisory reps
1

Firm details

Headquarters
SALT LAKE CITY , Utah
CRD number
118496
Registered since
June 7, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Performance Based Fees
Client types
  • HNWI72.06%
  • Corporations / Businesses20.32%
  • Pension & Profit Sharing Plans5.28%
  • Individuals2.34%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Financial Advisory Services is an independent, sole‑proprietor registered investment adviser focused on planning and discretionary portfolio management for individuals, families and select institutional or pooled vehicles. The firm combines traditional financial planning and portfolio oversight with insurance brokerage capabilities, which it uses to integrate annuities and insurance solutions into client programs. Its stated fee models include percentage of AUM, hourly billing and performance‑based arrangements, enabling flexibility across one‑off planning engagements, ongoing discretionary relationships and certain pooled or alternative structures where incentive fees apply. Investment activity is concentrated in public equities, with a clear preference for exchange‑traded instruments as the primary building blocks of client portfolios. The firm provides portfolio management for both individual and small business clients and accepts mandates for pooled investment vehicles, which aligns with its use of performance fees and external alternative managers. Financial Advisory Services does not position itself as an ESG investor and operates as a single‑state adviser with a single office footprint.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, US Government Bonds 29%, Public Funds/Mutual Funds 1%, Cash & Cash Equivalents 1%69%
  • Exchange Traded Equities69%
  • US Government Bonds29%
  • Public Funds/Mutual Funds1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • GLEN LARSEN

    AdvisorCRD 1743485

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SALT LAKE CITY , UT

SALT LAKE

Location

SALT LAKE CITY , UT

Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
2225 E Murray Holladay Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth