NORTHSTAR FINANCIAL PLANNERS, INC.

RIASEC RegisteredEst. 2014
Total AUM
$312M
Discretionary
$312M
100% of AUM
Avg account
$296K
Accounts
1,054
Employees
8
Advisory reps
5

Firm details

Headquarters
PLANTATION, Florida
CRD number
131507
Registered since
April 25, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.56%
  • Individuals29.47%
  • Charitable Organizations1.41%
  • Pension & Profit Sharing Plans0.56%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Northstar Financial Planners, Inc. operates as an independent registered investment adviser serving individual and family clients with a blend of financial planning and discretionary portfolio management. The firm runs fee relationships based on a mix of percentage of assets under management, hourly charges, and fixed fees, and its advisory scope includes financial planning, portfolio management for individuals and small businesses, pension consulting services, and educational seminars. Investment activity centers on pooled public funds and mutual funds as the primary vehicle for client portfolios, with the firm using these vehicles to build diversified, professionally managed exposures rather than concentrating on direct-stock portfolios. Northstar does not identify as an active ESG investor and appears to focus on conventional asset-allocation tools and income-producing strategies for clients. The firm also uses third-party managers for alternative exposure, specifically real estate, to supplement core public-fund allocations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 2%, Cash & Cash Equivalents 1%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Joel Hergenreter

    Chief Compliance OfficerCRD 7390971

Contacts

3 of 4
  • JOSEPH VALERIO

    Lead AdvisorCRD 7394193

  • ALLEN GIESE

    PresidentCRD 2145424

  • GARY GONZALEZ

    Investment Advisor RepresentativeCRD 5424302

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PLANTATION, FL

BROWARD

Location

PLANTATION, FL

Headquartered in PLANTATION, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
1250 S Pine Island Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth