NORTH STAR ASSET MANAGEMENT INC

RIASEC RegisteredEst. 1996
Total AUM
$3.4B
Discretionary
$3.3B
99% of AUM
Avg account
$943K
Accounts
3,554
Employees
19
Advisory reps
18

Firm details

Headquarters
NEENAH, Wisconsin
CRD number
106489
Registered since
June 7, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI78.23%
  • Individuals14%
  • Charitable Organizations3.9%
  • Pension & Profit Sharing Plans3.88%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

North Star Asset Management Inc. is an independent, SEC-registered RIA that has been operating since 1996 as a corporation owned by an individual. The firm serves both individual and family clients as well as institutional accounts, charging fees as a percentage of assets under management. Its advisory work centers on financial planning and discretionary portfolio management for individuals, small businesses and institutional entities. North Star does not position itself as a capital allocator or pension consultant and is not flagged as an active ESG investor. The firm has been recognized repeatedly in CNBC’s Top 100 Financial Advisory Firms list (2019, 2020, 2021, 2022, 2025), which reflects its visibility in the retail/advisory space rather than any implied endorsement of a particular investment strategy.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Investment Grade Corp Bonds 15%, Cash & Cash Equivalents 5%, State & Local Bonds 3%, US Government Bonds 2%75%
  • Exchange Traded Equities75%
  • Investment Grade Corp Bonds15%
  • Cash & Cash Equivalents5%
  • State & Local Bonds3%
  • US Government Bonds2%

Owners & executives

1 of 1
  • KAREN JOCHMAN

    Chief Compliance OfficerCRD 7522358

Contacts

3 of 17
  • ALEX BRUSDA

    Vice President & Portfolio ManagerCRD 6592138

  • BRADLEY BUCHANAN

    Managing DirectorCRD 2998769

  • Cole Seigworth

    Investment AnalystCRD 7831618

Unlock 14 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 72

Active vs passive

$471M in ETFs

Passive

79%

$374M

Active

<1%

$97.1M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$67.3M2,680,61114.28%

Location

Primary office

NEENAH, WI

WINNEBAGO

Location

NEENAH, WI

Headquartered in NEENAH, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
WINNEBAGO
Address
1 Neenah Ctr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth