North Bay Wealth Management

RIASEC Registered
Total AUM
$107M
Discretionary
$100M
93% of AUM
Avg account
$316K
Accounts
340
Employees
2
Advisory reps
2

Firm details

Headquarters
Petaluma, California
CRD number
285523
Registered since
May 9, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI54.58%
  • Individuals38.34%
  • Pension & Profit Sharing Plans6.54%
  • Corporations / Businesses0.54%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

North Bay Wealth Management is an independent registered investment adviser structured as a corporation and owned by an individual principal. The firm is registered with the SEC (registered in 2025) and charges clients on a percentage-of-AUM basis. Its client base includes both individual and family relationships as well as institutional clients. Core advisory services listed on the firm’s Form ADV include financial planning, portfolio management for individuals and small businesses, and pension consulting services. The firm reports it is not an active ESG investor.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 6%, Cash & Cash Equivalents 5%, US Government Bonds 3%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Petaluma, CA

Sonoma

Location

Petaluma, CA

Headquartered in Petaluma, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Sonoma
Address
140 2nd St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth