ALLPOINT FINANCIAL GROUP

RIASEC Registered
Total AUM
$110M
Discretionary
$110M
100% of AUM
Avg account
$157K
Accounts
699
Employees
5
Advisory reps
5

Firm details

Headquarters
PETALUMA, California
CRD number
301028
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.6%
  • Individuals33.08%
  • Corporations / Businesses0.31%
  • Charitable Organizations0.02%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Allpoint Financial Group is an independent registered investment adviser that serves individual and family clients with a mix of financial planning and discretionary portfolio management for individuals and small businesses. The firm combines adviser-led asset allocation with insurance brokerage capabilities, offering fee arrangements that include a percentage of AUM, hourly charges and fixed fees. Its client focus is retail households rather than institutional or pension business, and it is not positioned as an ESG-focused manager. Investment activity centers on pooled public funds and mutual funds as the dominant building blocks of client portfolios, complemented by third‑party alternatives and insurance products where appropriate. The firm appears to favor a conventional advisory model delivered through multiple branch offices, relying primarily on external managers and custodial infrastructure rather than acting as a capital allocator itself.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 49%, Exchange Traded Equities 30%, Cash & Cash Equivalents 14%, US Government Bonds 7%, Non-Investment Grade Corp Bonds 1%49%
  • Public Funds/Mutual Funds49%
  • Exchange Traded Equities30%
  • Cash & Cash Equivalents14%
  • US Government Bonds7%
  • Non-Investment Grade Corp Bonds1%

Contacts

3 of 5
  • Marck Zuehlsdorff

    Wealth AdvisorCRD 4673727

  • BRIAN MONSKE

    Managing DirectorCRD 4592318

  • ERNEST RENNER

    Managing DirectorCRD 4634264

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PETALUMA, CA

SONOMA

Location

PETALUMA, CA

Headquartered in PETALUMA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SONOMA
Address
765 Baywood Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth