Merit Financial Advisors

RIASEC RegisteredEst. 2007

Total AUM

$23.9B

Discretionary

$23.9B

100% of AUM

Avg account

$1.2M

Accounts

20,710

Employees

470

Advisory reps

264

Firm details

Headquarters: Alpharetta, Georgia
CRD number: 142457
Registered since: January 31, 2007
Website: www.meritfinancialadvisors.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI47.45%
Individuals27.88%
Pension & Profit Sharing Plans18.45%
Corporations / Businesses5.38%
Charitable Organizations0.84%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Merit Financial Advisors is an independent registered investment adviser organized as an LLC and operating since 2007. The firm serves both individual/family and institutional clients and describes itself as a capital allocator that selects third‑party managers when appropriate. Its advisory services include comprehensive financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, manager selection, and educational workshops. Merit also maintains business activities that span brokerage, registered representative relationships, insurance brokerage and accounting capabilities, and it charges clients via a mix of AUM-based fees, hourly and fixed fees. The firm has received multiple industry recognitions over recent years, including placements on Financial Times’ Top 300 RIA list (2020), repeated listings from Forbes and Barron’s in the early 2020s, Citywire “50 Growers” nods, and a 2026 mention on AdvisorHub’s “50 RIA Firms to Watch.”