LIBERTY CAPITAL

Broker-DealerFINRA MemberEst. 1990
Total AUM
$84.5M
Discretionary
$0
0% of AUM
Accounts
200
Employees
6
Advisory reps
6
Brokerage reps
6

Firm details

Headquarters
PORTLAND, Oregon
CRD number
25706
Registered since
February 16, 1990
Custodians
HILLTOP SECURITIES INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Liberty Capital operates as a small, client-focused broker-dealer and advisory business that primarily serves individuals and families. The firm charges fees as a percentage of assets under management and reports a clear preference for equities, with exchange-traded securities forming the bulk of its managed assets. Liberty Capital’s advisory activity is concentrated on portfolio management for individuals and small businesses, and its filings show the firm runs client relationships largely on a non-discretionary basis — meaning clients retain decision authority and the firm provides advice and execution rather than unilateral portfolio rebalancing. Investment behavior points to a core equity orientation supplemented by traditional fixed income and insurance solutions. The firm uses mutual funds and corporate debt to round out fixed-income exposure and offers annuities as part of income or beneficiary planning. Liberty Capital also allocates to real estate through third-party alternative managers, incorporating non-public property exposure alongside its traded securities sleeve.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Cash & Cash Equivalents 10%, State & Local Bonds 4%, Investment Grade Corp Bonds 2%, Non-Exchange Traded Equities 1%81%
  • Exchange Traded Equities81%
  • Cash & Cash Equivalents10%
  • State & Local Bonds4%
  • Investment Grade Corp Bonds2%
  • Non-Exchange Traded Equities1%

Contacts

3 of 6
  • GARY PURPURA

    President And PrincipalCRD 368952

  • ROBERT WALKER

    Senior Vice PresidentCRD 1501658

  • ANTHONY REEL

    Vice PresidentCRD 4388993

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PORTLAND, OR

MULTNOMAH

Location

PORTLAND, OR

Headquartered in PORTLAND, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
MULTNOMAH
Address
1618 SW 1st Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth