LIBERTY ASSET MANAGEMENT

RIASEC RegisteredEst. 2025
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$244K
Accounts
579
Employees
8
Advisory reps
5

Firm details

Headquarters
ALLENTOWN, Pennsylvania
CRD number
142094
Registered since
July 15, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.46%
  • HNWI44.89%
  • Corporations / Businesses2.47%
  • Charitable Organizations0.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Liberty Asset Management is an independent registered investment adviser organized as an LLC that serves both individuals and institutional clients. The firm’s advisory business centers on financial planning and discretionary portfolio management for individuals, small businesses and institutional accounts. It operates as a registered representative of a broker-dealer and maintains insurance brokerage capabilities, which supports its use of annuity products alongside managed portfolios. Investment activity is tilted toward pooled, publicly managed vehicles rather than concentrated, single-stock strategies. The firm lists public funds and mutual funds as its primary implementation vehicle, and it supplements those allocations with corporate debt and annuity solutions to address fixed-income and income-generation needs. Liberty Asset Management does not position itself as an active ESG investor and is not described as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 10%, Private Funds 1%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents10%
  • Private Funds1%

Contacts

3 of 5
  • CHARLES NOTI

    Wealth AdvisorCRD 4332968

  • GARY MAYO

    Wealth AdvisorCRD 1022781

  • RICHARD FRABLE

    OwnerCRD 2202985

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

ALLENTOWN, PA

LEHIGH

Location

ALLENTOWN, PA

Headquartered in ALLENTOWN, PA, in the Northeast of the United States.

Region
Northeast
County
LEHIGH
Address
3570 Hamilton Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth