Liberty Asset Management

RIASEC RegisteredEst. 2025
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$244K
Accounts
579
Employees
9
Advisory reps
6

Firm details

Headquarters
Allentown, Pennsylvania
CRD number
142094
Registered since
July 15, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.46%
  • HNWI44.89%
  • Corporations / Businesses2.47%
  • Charitable Organizations0.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Liberty Asset Management is an independent registered investment adviser organized as an LLC and registered with the SEC in 2025. The firm serves both individual/family and institutional clients and offers financial planning and portfolio management for individuals, small businesses, and institutions. Its fee arrangements include asset-based fees as well as hourly and fixed-fee engagements. Liberty operates in a hybrid business model: advisers are registered representatives of a broker-dealer and the firm also acts as an insurance broker. The firm does not market itself as an ESG investor, does not identify as a capital allocator, and is not listed as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 10%, Private Funds 1%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents10%
  • Private Funds1%

Contacts

3 of 6
  • Charles Noti

    Charles Noti

    Wealth AdvisorCRD 4332968

  • Gary Mayo

    Gary Mayo

    Wealth AdvisorCRD 1022781

  • Benjamin Chunko

    Benjamin Chunko

    Associate Wealth AdvisorCRD 4644616

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Allentown, PA

Lehigh

Location

Allentown, PA

Headquartered in Allentown, PA, in the Northeast of the United States.

Region
Northeast
County
Lehigh
Address
3570 Hamilton Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth