A BETTER WAY FINANCIAL, LLC

RIASEC RegisteredEst. 2026
Total AUM
$109M
Discretionary
$105M
97% of AUM
Avg account
$111K
Accounts
980
Employees
10
Advisory reps
6

Firm details

Headquarters
ALLENTOWN, Pennsylvania
CRD number
304914
Registered since
June 2, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals83.28%
  • HNWI16.72%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

A Better Way Financial, LLC is an independent, individual-owned RIA organized as an LLC and registered with the SEC in 2026. The firm serves primarily individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. It also operates as an insurance broker and charges clients either a percentage of assets under management or fixed fees. The firm identifies itself as a capital allocator, sourcing external managers rather than serving strictly as an in‑house asset manager. It does not describe itself as an active ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 2%, Exchange Traded Equities 1%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents2%
  • Exchange Traded Equities1%

Owners & executives

1 of 1
  • FRANK GUIDA

    Founder and CEOCRD 1499368

Contacts

3 of 5
  • CHARLES STAUFFER

    Operations ManagerCRD 2957918

  • Anthony Davis

    Investment Advisor RepresentativeCRD 7801795

  • KIMBERLY GUIDA

    Vice PresidentCRD 2120314

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ALLENTOWN, PA

LEHIGH

Location

ALLENTOWN, PA

Headquartered in ALLENTOWN, PA, in the Northeast of the United States.

Region
Northeast
County
LEHIGH
Address
6357 Airport Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth