A Better Way Financial, LLC
Firm details
- Headquarters
- Allentown, Pennsylvania
- CRD number
- 304914
- Registered since
- June 2, 2026
- Website
- abetterwayfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals83.28%
- HNWI16.72%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
A Better Way Financial, LLC is an independent registered investment adviser organized as an LLC and positioned to serve individual and family clients. The firm combines fee-based financial planning and portfolio management for individuals and small businesses with insurance brokerage services. It identifies itself as a capital allocator and offers selection of other advisers as part of its advisory toolkit. The firm charges a mix of percentage-of-AUM and fixed fees. It is not flagged as an active ESG investor and is not identified as a multi-state or pension-focused consultant. Its SEC registration is recent (2026), but the firm is not classified as newly formed in the data set.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds97%
- Cash & Cash Equivalents2%
- Exchange Traded Equities1%
Owners & executives
1 of 1
Frank Guida
Founder and CEOCRD 1499368
Contacts
3 of 3
Kimberly Guida
Vice PresidentCRD 2120314
Frank Guida
PresidentCRD 7396287
Noah Williams
ParaplannerCRD 7083002
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 9Active vs passive
$177M in ETFs
46%
$80.7M
0%
$95.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $47.9M | 545,492 | 27.14% |
Location
Allentown, PA
Lehigh
Location
Allentown, PA
Headquartered in Allentown, PA, in the Northeast of the United States.
- Region
- Northeast
- County
- Lehigh
- Address
- 6357 Airport Rd
- Time zone
- ET (UTC-5)
- Office locations
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