Larson Financial Planning Inc.

RIASEC RegisteredEst. 2021
Total AUM
$186M
Discretionary
$186M
100% of AUM
Avg account
$633K
Accounts
293
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
155671
Registered since
May 10, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.64%
  • Individuals15.36%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Larson Financial Planning Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small businesses. The firm combines fee-based services — percentage-of-AUM billing supplemented by hourly and fixed-fee engagements — with discretionary portfolio management for clients who prefer an outsourced solution. Investment activity centers on pooled public funds and mutual funds as the primary building blocks of client portfolios, with discretionary authority across the firm’s client base. Larson Financial Planning Inc. is not an active ESG investor and does not position itself as a capital allocator; rather, it implements diversified, fund-centric strategies tailored to individual client goals and planning needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 20%, Cash & Cash Equivalents 2%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • Christina Larson

    Christina Larson

    PrincipalCRD 2267798

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth