KEYSTONE PRIVATE WEALTH

RIASEC RegisteredEst. 2021
Total AUM
$861M
Discretionary
$804M
93% of AUM
Avg account
$558K
Accounts
1,542
Employees
11
Advisory reps
11

Firm details

Headquarters
PALM DESERT, California
CRD number
301924
Registered since
June 22, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.48%
  • Corporations / Businesses12.24%
  • Individuals9.79%
  • Pension & Profit Sharing Plans0.35%
  • Charitable Organizations0.14%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Keystone Private Wealth is an independent registered investment adviser organized as an LLC and registered with the SEC in 2021. The firm serves both individual and family clients as well as institutional investors and identifies itself as a capital allocator that uses outside managers. Its compensation model includes percentage-of-AUM fees alongside hourly and fixed-fee arrangements. Services listed on the firm’s ADV emphasize financial planning, portfolio management for individuals and small businesses, selection of other advisers, and pension consulting. Keystone is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 44%, Exchange Traded Equities 20%, US Government Bonds 18%, Cash & Cash Equivalents 8%, Investment Grade Corp Bonds 7%, State & Local Bonds 2%, Non-Exchange Traded Equities 1%44%
  • Public Funds/Mutual Funds44%
  • Exchange Traded Equities20%
  • US Government Bonds18%
  • Cash & Cash Equivalents8%
  • Investment Grade Corp Bonds7%

Contacts

3 of 11
  • Kelli Cox

    CRD 7417895

  • SHATTUCK LAMM

    Partner and Senior Financial AdvisorCRD 4281570

  • Robert Valenzuela

    Senior Financial AdvisorCRD 5956818

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 256

Active vs passive

$378M in ETFs

Passive

51%

$193M

Active

43%

$185M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$26.9M41,1097.10%

Location

Primary office

PALM DESERT, CA

RIVERSIDE

Location

PALM DESERT, CA

Headquartered in PALM DESERT, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
RIVERSIDE
Address
73575 El Paseo
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth