Keen Capital, LLC

RIASEC RegisteredEst. 2023
Total AUM
$150M
Discretionary
$150M
100% of AUM
Avg account
$508K
Accounts
295
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
283597
Registered since
May 26, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI89.87%
  • Individuals10.13%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Keen Capital, LLC is an independent registered investment adviser focused on serving individuals and families with fee-based financial planning and portfolio management. The firm runs discretionary strategies across client portfolios and appears to favor a fund-centric public allocation rather than direct concentrated stock ownership. Investment activity centers on diversified, manager-driven exposure: mutual funds and other public pooled vehicles represent the largest public sleeve, while the firm also integrates private market allocations and insurance products to broaden returns and manage risk. Keen Capital uses a mix of percentage-of-AUM and fixed-fee billing, which supports both ongoing portfolio oversight and standalone planning engagements. The adviser’s client base—relatively small in number but with sizable per-client assets—permits tailored portfolio construction and selective use of external managers for private equity, real estate, and private credit commitments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Cash & Cash Equivalents 21%, Private Funds 20%, Exchange Traded Equities 6%, US Government Bonds 5%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%46%
  • Public Funds/Mutual Funds46%
  • Cash & Cash Equivalents21%
  • Private Funds20%
  • Exchange Traded Equities6%
  • US Government Bonds5%

Contacts

2 of 2
  • Jerry Mcdonnell

    Jerry Mcdonnell

    Managing Partner & Co-FounderCRD 2326191

  • Thomas Jennings

    Thomas Jennings

    Co-Founder & Managing PartnerCRD 2800974

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth