Keen Capital, LLC

RIASEC RegisteredEst. 2023
Total AUM
$150M
Discretionary
$150M
100% of AUM
Avg account
$508K
Accounts
295
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
283597
Registered since
May 26, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI89.87%
  • Individuals10.13%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Keen Capital, LLC is an independent, owner-operated registered investment adviser that began SEC registration in 2023. The firm serves individual and family clients, offering financial planning and discretionary portfolio management for individuals and small businesses. Compensation is split between a percentage-of-AUM model and fixed fees. The firm does not identify as an active ESG investor, is not a pension consultant, and does not operate as a capital allocator or related adviser. Keen Capital positions itself as a boutique advisory practice focused on personalized planning and portfolio oversight rather than operating proprietary funds or a multi-state advisory platform. Its owner-type is listed as an individual, which typically indicates a hands-on management style and direct client engagement.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Cash & Cash Equivalents 21%, Private Funds 20%, Exchange Traded Equities 6%, US Government Bonds 5%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%46%
  • Public Funds/Mutual Funds46%
  • Cash & Cash Equivalents21%
  • Private Funds20%
  • Exchange Traded Equities6%
  • US Government Bonds5%

Contacts

2 of 2
  • Jerry Mcdonnell

    Jerry Mcdonnell

    Managing Partner & Co-FounderCRD 2326191

  • Thomas Jennings

    Thomas Jennings

    Co-Founder & Managing PartnerCRD 2800974

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth