WHITE & COMPANY FINANCIAL PLANNING, INC.

RIASEC RegisteredEst. 2024
Total AUM
$150M
Discretionary
$150M
100% of AUM
Avg account
$224K
Accounts
669
Employees
4
Advisory reps
4

Firm details

Headquarters
SUNNYSIDE, Washington
CRD number
115326
Registered since
April 19, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals61.24%
  • HNWI38.76%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

White & Company Financial Planning, Inc. is an independent registered investment adviser that focuses on individuals and families. The firm registered with the SEC in 2024 and is owned by an individual. Its client services center on financial planning and portfolio management for individuals and small businesses. Compensation is a blend of percentage-of-AUM fees and hourly charges. The adviser does not self-identify as an active ESG investor, is not a capital allocator to third‑party funds, and does not operate as a multi‑state adviser. The firm lists an industry affiliation with accounting professionals, which suggests coordination with tax and accounting resources as part of its service model.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Contacts

3 of 4
  • JAMES PARKER

    ShareholderCRD 4560578

  • MISTI WIEDERSPOHN

    Office ManagerCRD 5260814

  • GREGORY VANDER TOP

    Investment Adviser RepresentativeCRD 5492390

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 23

Active vs passive

$161M in ETFs

Passive

89%

$144M

Active

4%

$17.2M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US SMALL-CAP ETF (SCHA)SchwabPassiveSmall Blend$21.2M728,44313.18%

Location

Primary office

SUNNYSIDE, WA

YAKIMA

Location

SUNNYSIDE, WA

Headquartered in SUNNYSIDE, WA, in the West of the United States.

Region
West
County
YAKIMA
Address
910 Franklin Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth