Sunrise Financial Services LLC

RIASEC & State Registered
Total AUM
$151M
Discretionary
$151M
100% of AUM
Avg account
$222K
Accounts
682
Employees
5
Advisory reps
3

Firm details

Headquarters
Burien, Washington
CRD number
325955
Registered since
April 18, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CAPITAL GROUP | AMERICAN FUNDS
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals61.73%
  • HNWI38.27%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sunrise Financial Services LLC is an independent, individual-owned registered investment adviser that began SEC registration in 2025. The firm serves mainly individual and family clients and combines financial planning, portfolio management for individuals and small businesses, and selection of third-party advisers. It also operates as an insurance broker and bills clients through a mix of AUM-based fees, hourly charges, and fixed fees. The firm identifies itself as a capital allocator rather than a purely model-driven manager, and it does not describe itself as an ESG-focused or multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 10%, Cash & Cash Equivalents 6%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents6%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 182

Active vs passive

$219M in ETFs

Passive

50%

$110M

Active

46%

$108M

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)Capital GroupActiveLarge Value$25.2M516,07611.52%

Location

Primary office

Burien, WA

King

Location

Burien, WA

Headquartered in Burien, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
King
Address
431 Sw Ambaum Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth