INVESTMENT COUNSELORS OF REDLANDS LLC

RIASEC Registered
Total AUM
$100M
Discretionary
$100M
100% of AUM
Avg account
$270K
Accounts
370
Employees
3
Advisory reps
2

Firm details

Headquarters
REDLANDS, California
CRD number
137470
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI60.24%
  • Individuals38.39%
  • Pension & Profit Sharing Plans1.37%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Investment Counselors Of Redlands LLC is a small, privately owned advisory firm focused on serving individual and family clients as well as small businesses and institutional business accounts. The firm charges a percentage-of-AUM fee and concentrates its client work on discretionary portfolio management. Its filings show it is not positioned as an ESG-oriented or multi-state adviser, and it does not act as a pension consultant or related adviser. From an investment posture, the firm appears to run a core public-funds-based approach supplemented by allocations to third-party alternative managers. Public mutual funds make up the bulk of on-platform assets, while hedge funds, real estate vehicles and managed futures are used as complementing exposures to manage risk, provide diversification and seek non-correlated returns.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 7%, US Government Bonds 2%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities7%
  • US Government Bonds2%

Owners & executives

2 of 2
  • JAMES COBB

    Chief Financial OfficerCRD 4981555

  • JAMES HEINE

    Managing Member and Chief Investment OfficerCRD 4084769

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

REDLANDS, CA

SAN BERNARDINO

Location

REDLANDS, CA

Headquartered in REDLANDS, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
SAN BERNARDINO
Address
101 E Redlands Blvd
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth