Integrity Alliance, LLC

Broker-DealerFINRA MemberEst. 2008
Total AUM
$5.4B
Discretionary
$4.5B
82% of AUM
Accounts
20,448
Employees
400
Advisory reps
681
Brokerage reps
306

Firm details

Headquarters
Urbandale, Iowa
CRD number
139627
Registered since
November 14, 2008
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC, ASSETMARK TRUST CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI49.1%
  • Individuals40.34%
  • Pension & Profit Sharing Plans6.75%
  • Corporations / Businesses3.7%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Integrity Alliance, LLC operates as an independent broker-dealer and insurance broker that provides advisory and planning services to both individual/family and institutional clients. The firm offers portfolio management, financial planning, pension consulting, selection-of-advisers services, and runs educational seminars and periodicals. Its fee arrangements include percentage-of-AUM fees as well as hourly and fixed-fee engagements. Integrity Alliance is SEC-registered (since 2008) and identifies as an active ESG investor; it works with third-party managers rather than acting as a principal capital allocator. Integrity Alliance maintains a broad set of industry relationships, including ties to other investment advisers, insurance companies, pension consultants and law firms. The business is structured as a limited liability company with domestic ownership elements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Exchange Traded Equities 23%, Cash & Cash Equivalents 6%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%67%
  • Public Funds/Mutual Funds67%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

3 of 29
  • Theodore Alexander

    Theodore Alexander

    CEO and Financial PlannerCRD 5323375

  • Bruce Hull

    Bruce Hull

    CEO and Financial PlannerCRD 7192728

  • Andrew Osby

    Andrew Osby

    Chief Investment OfficerCRD 4202621

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Contacts

3 of 652
  • Matthew Dogali

    Registered RepresentativeCRD 7012318

  • Jesse Taylor

    Jesse Taylor

    Financial RepresentativeCRD 5976518

  • Jean Lorenz

    CRD 4666756

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 559

Active vs passive

$2.7B in ETFs

Passive

63%

$1.7B

Active

24%

$1B

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$139M186,2355.08%

Location

Primary office

Urbandale, IA

Polk

Location

Urbandale, IA

Headquartered in Urbandale, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
Polk
Address
4135 Nw Urbandale Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth