Integrity Alliance, LLC
Firm details
- Headquarters
- Urbandale, Iowa
- CRD number
- 139627
- Registered since
- November 14, 2008
- Website
- brokersifs.com
- Custodians
- CHARLES SCHWAB & CO., INC., PERSHING LLC, ASSETMARK TRUST CO.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI49.1%
- Individuals40.34%
- Pension & Profit Sharing Plans6.75%
- Corporations / Businesses3.7%
- Charitable Organizations0.12%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Integrity Alliance, LLC operates as an independent broker-dealer and insurance broker that provides advisory and planning services to both individual/family and institutional clients. The firm offers portfolio management, financial planning, pension consulting, selection-of-advisers services, and runs educational seminars and periodicals. Its fee arrangements include percentage-of-AUM fees as well as hourly and fixed-fee engagements. Integrity Alliance is SEC-registered (since 2008) and identifies as an active ESG investor; it works with third-party managers rather than acting as a principal capital allocator. Integrity Alliance maintains a broad set of industry relationships, including ties to other investment advisers, insurance companies, pension consultants and law firms. The business is structured as a limited liability company with domestic ownership elements.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds67%
- Exchange Traded Equities23%
- Cash & Cash Equivalents6%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
3 of 29
Theodore Alexander
CEO and Financial PlannerCRD 5323375

Bruce Hull
CEO and Financial PlannerCRD 7192728

Andrew Osby
Chief Investment OfficerCRD 4202621
Contacts
3 of 652Matthew Dogali
Registered RepresentativeCRD 7012318

Jesse Taylor
Financial RepresentativeCRD 5976518
Jean Lorenz
CRD 4666756
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 559Active vs passive
$2.7B in ETFs
63%
$1.7B
24%
$1B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $139M | 186,235 | 5.08% |
Location
Urbandale, IA
Polk
Location
Urbandale, IA
Headquartered in Urbandale, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- Polk
- Address
- 4135 Nw Urbandale Dr
- Time zone
- CT (UTC-6)
- Office locations
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