INTEGRITY ALLIANCE, LLC
Firm details
- Headquarters
- URBANDALE, Iowa
- CRD number
- 139627
- Registered since
- November 14, 2008
- Website
- brokersifs.com
- Custodians
- CHARLES SCHWAB & CO., INC., PERSHING LLC, ASSETMARK TRUST CO.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI49.1%
- Individuals40.34%
- Pension & Profit Sharing Plans6.75%
- Corporations / Businesses3.7%
- Charitable Organizations0.12%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Integrity Alliance, LLC is structured as a limited liability company that functions primarily as an independent broker-dealer and insurance broker. The firm is SEC-registered (since 2008) and serves both individual and family clients as well as institutional clients. Its business model combines brokerage and insurance distribution with a suite of advisory services that include financial planning, portfolio management for individuals and small businesses, selection of third-party advisers, publication of periodicals/newsletters, and delivery of educational seminars and workshops. Fee arrangements are flexible: the firm charges based on a percentage of assets under management and also uses hourly and fixed-fee engagements where appropriate. Integrity Alliance does not act as a capital allocator to external managers, and it identifies itself as an active ESG investor, suggesting environmental, social, or governance criteria are considered in at least some of its investment activity.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds67%
- Exchange Traded Equities23%
- Cash & Cash Equivalents6%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
3 of 29THEODORE ALEXANDER
CEO and Financial PlannerCRD 5323375
BRUCE HULL
CEO and Financial PlannerCRD 7192728
ANDREW OSBY
Chief Investment OfficerCRD 4202621
Contacts
3 of 641Matthew Dogali
Registered RepresentativeCRD 7012318
JESSE TAYLOR
Financial RepresentativeCRD 5976518
JEAN LORENZ
CRD 4666756
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 492Active vs passive
$2.2B in ETFs
64%
$1.4B
25%
$795M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $119M | 182,632 | 5.40% |
Location
URBANDALE, IA
POLK
Location
URBANDALE, IA
Headquartered in URBANDALE, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- POLK
- Address
- 4135 NW Urbandale Dr
- Time zone
- CT (UTC-6)
- Office locations
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