Integrity Alliance, LLC

Broker-DealerFINRA Member
Total AUM
$5.4B
Discretionary
$4.5B
82% of AUM
Accounts
20,448
Employees
400
Advisory reps
679
Brokerage reps
306

Firm details

Headquarters
Urbandale, Iowa
CRD number
139627
Registered since
November 14, 2008
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC, ASSETMARK TRUST CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI49.1%
  • Individuals40.34%
  • Pension & Profit Sharing Plans6.75%
  • Corporations / Businesses3.7%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Integrity Alliance, LLC is an independent broker-dealer organized as an LLC that combines brokerage and insurance distribution with advisory services. The firm is registered with the SEC (registered in 2008) and serves both individual/family and institutional clients. Its advisory offering includes financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services, and client education through publications and seminars. As a broker-dealer and insurance broker, Integrity Alliance uses a mix of fee models (percentage of AUM, hourly and fixed fees) and identifies itself as an active ESG investor. The firm does not operate as a capital allocator; instead it sources third‑party managers and pooled products.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Exchange Traded Equities 23%, Cash & Cash Equivalents 6%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%67%
  • Public Funds/Mutual Funds67%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

3 of 29
  • Joshua Whelan

    Joshua Whelan

    Chief Marketing Officer & PartnerCRD 5137077

  • Theodore Alexander

    Theodore Alexander

    CEO and Financial PlannerCRD 5323375

  • Andrew Osby

    Andrew Osby

    Chief Investment OfficerCRD 4202621

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Contacts

3 of 650
  • Thaddeus Dziuba

    Thaddeus Dziuba

    Director of Advanced PlanningCRD 5648907

  • Lindsay Bliek

    Lindsay Bliek

    IARCRD 5677399

  • Diane Fredericks

    Registered RepresentativeCRD 5732642

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 558

Active vs passive

$2.7B in ETFs

Passive

63%

$1.7B

Active

24%

$1B

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$139M186,2355.10%

Location

Primary office

Urbandale, IA

Polk

Location

Urbandale, IA

Headquartered in Urbandale, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
Polk
Address
4135 Nw Urbandale Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth