Heartwood Wealth Advisors, LLC
Firm details
- Headquarters
- Richmond, Virginia
- CRD number
- 300273
- Registered since
- February 21, 2019
- Website
- www.heartwoodva.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI92.48%
- Pension & Profit Sharing Plans7.29%
- Charitable Organizations0.23%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Heartwood Wealth Advisors, LLC is an independent registered investment adviser organized as an LLC and first registered with the SEC in 2019. The firm serves both individuals/families and institutional clients and positions itself as a capital allocator, sourcing third-party managers alongside providing in-house portfolio management and financial planning. Core advisory services listed in filings include financial planning, portfolio management for individuals and small businesses, pension consulting, selection of other advisers, and educational workshops. The firm’s billing mixes asset-based fees with hourly and fixed-fee arrangements, allowing flexibility across client types and engagement scopes. Filings indicate Heartwood is not an active ESG investor and does not operate as a multistate adviser in the sense defined on its ADV. It also reports acting as a selector of external managers, which aligns with its role allocating client capital into third-party alternative strategies.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities61%
- Public Funds/Mutual Funds29%
- Cash & Cash Equivalents10%
Contacts
3 of 9Brian Cann
Director, Wealth ManagementCRD 1369285

Benjamin Gurley
Managing Director, Wealth ManagementCRD 6531042

Edwin Martin
Managing Director, Wealth ManagementCRD 2867302
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 162Active vs passive
$1.4B in ETFs
85%
$1.2B
2%
$201M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD LARGE-CAP INDEX FUND (VV) | Vanguard | Passive | Large Blend | $130M | 377,107 | 9.50% |
Location
Richmond, VA
Chesterfield
Location
Richmond, VA
Headquartered in Richmond, VA, in the South of the United States.
- Region
- South
- County
- Chesterfield
- Address
- 9020 Stony Point Pkwy
- Time zone
- ET (UTC-5)
- Office locations
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