Heartwood Wealth Advisors, LLC

RIASEC RegisteredEst. 2019
Total AUM
$1.5B
Discretionary
$1.4B
91% of AUM
Avg account
$816K
Accounts
1,897
Employees
13
Advisory reps
9

Firm details

Headquarters
Richmond, Virginia
CRD number
300273
Registered since
February 21, 2019
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.48%
  • Pension & Profit Sharing Plans7.29%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Heartwood Wealth Advisors, LLC is an independent registered investment adviser organized as an LLC and first registered with the SEC in 2019. The firm serves both individuals/families and institutional clients and positions itself as a capital allocator, sourcing third-party managers alongside providing in-house portfolio management and financial planning. Core advisory services listed in filings include financial planning, portfolio management for individuals and small businesses, pension consulting, selection of other advisers, and educational workshops. The firm’s billing mixes asset-based fees with hourly and fixed-fee arrangements, allowing flexibility across client types and engagement scopes. Filings indicate Heartwood is not an active ESG investor and does not operate as a multistate adviser in the sense defined on its ADV. It also reports acting as a selector of external managers, which aligns with its role allocating client capital into third-party alternative strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Public Funds/Mutual Funds 29%, Cash & Cash Equivalents 10%61%
  • Exchange Traded Equities61%
  • Public Funds/Mutual Funds29%
  • Cash & Cash Equivalents10%

Contacts

3 of 9
  • Brian Cann

    Brian Cann

    Director, Wealth ManagementCRD 1369285

  • Benjamin Gurley

    Benjamin Gurley

    Managing Director, Wealth ManagementCRD 6531042

  • Edwin Martin

    Edwin Martin

    Managing Director, Wealth ManagementCRD 2867302

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 162

Active vs passive

$1.4B in ETFs

Passive

85%

$1.2B

Active

2%

$201M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD LARGE-CAP INDEX FUND (VV)VanguardPassiveLarge Blend$130M377,1079.50%

Location

Primary office

Richmond, VA

Chesterfield

Location

Richmond, VA

Headquartered in Richmond, VA, in the South of the United States.

Region
South
County
Chesterfield
Address
9020 Stony Point Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth