WEALTHCROSSING

RIASEC RegisteredEst. 2005
Total AUM
$1.5B
Discretionary
$1.5B
100% of AUM
Avg account
$1.2M
Accounts
1,318
Employees
18
Advisory reps
9

Firm details

Headquarters
RICHMOND, Virginia
CRD number
132513
Registered since
May 9, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI96.78%
  • Charitable Organizations1.62%
  • Individuals1.6%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Wealthcrossing is an independent registered investment adviser operating as a corporation since the mid-2000s. The firm serves a mix of high-net-worth individuals, families and institutional clients, offering fee-based financial planning, discretionary portfolio management and the selection of outside advisers. Wealthcrossing runs a capital allocation role for clients, favoring public funds and mutual funds as the backbone of client portfolios while supplementing allocations with third‑party alternative managers for real estate exposure. The firm charges clients through a combination of percentage-of-AUM and fixed fees and markets itself to individuals, small businesses and institutions. Wealthcrossing is not positioned as an ESG-focused manager and is not registered as a multistate adviser. In recognition of its market presence, the firm was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 79%, Exchange Traded Equities 11%, Cash & Cash Equivalents 5%, State & Local Bonds 4%, US Government Bonds 1%79%
  • Public Funds/Mutual Funds79%
  • Exchange Traded Equities11%
  • Cash & Cash Equivalents5%
  • State & Local Bonds4%
  • US Government Bonds1%

Owners & executives

2 of 2
  • JOHN KING

    CEO and FounderCRD 4708979

  • ANDREA BROUGHTON

    CEOCRD 4641609

Contacts

3 of 7
  • Kelly Hazlett

    AdvisorCRD 7290847

  • Jonathan Bailey

    Partner and AdvisorCRD 7028921

  • STEPHANIE STUMPF

    Partner, CCOCRD 5217220

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 24

Active vs passive

$19.1M in ETFs

Passive

98%

$18.7M

Active

2%

$459K

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE US REIT ETF (USRT)BlackRockPassiveReal Estate$3.7M74,41819.25%

Location

Primary office

RICHMOND, VA

RICHMOND CITY

Location

RICHMOND, VA

Headquartered in RICHMOND, VA, in the South of the United States.

Region
South
County
RICHMOND CITY
Address
1001 Haxall Point
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth